Experian's EV Insights for Local Authorities delivers highly accurate modelling and forecasts on the uptake of EVs in an area to assist with planning and predicted energy consumption. Understand which citizens are buying EV's now and who will be buying in the future to help assist with communication and planning strategies.
Using our insights linked to car ownership data from the DVLA, we are able to: - Understand the relevant areas to see demand for home installations - Understand who has access to home charging vs. who will need to access public charging - Combine models and forecast the likelihood of EV take up by MOSAIC type with the potential to own a driveway for home charging. With insights delivered to you via our intuitive dashboards, or as data directly delivered into your own planning tools, you can instantly see the personas of the people who currently own all makes and models of EVs and the probability of them owning an EV using our adoption curve methodology. This combined with home ownership details enables you to see who is likely to be an early adopter of electric vehicles and who is likely to purchase from new or from used.
Download product sheetEV Adoption Curve models - understand EV ownership by persona, household, postcode or local authority
Household driveway prediction model
Consumer attitudes to environment and other EV considerations
Engage with citizens through streamlined marketing activation