Experian Optimize is a mathematical optimisation software solution that helps you maximise your business goals across the entire customer life cycle. Harness the power of mathematical optimisation. Experian Optimize transforms complex data into the insights you need to enhance your decisioning strategies.

Maximise your business goals

Our optimisation software evaluates competing business goals, operational constraints, contact protocols and individual customer needs and preferences, and calculates the impact of every possible decision — leaving you with the best combination of actions to take to maximise performance and stay within your constraints. Calculate the impact of every single possible decision on every single customer. Lift performance by up to 30 percent against even very sophisticated techniques Determine the optimal decisions and strategy based on your overall business goal and multiple constraints.

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The benefits at a glance

Customer-level action assignment and/or strategy tree creation

Constraint-based optimisation

Simulation based on different scenarios and scenario management

Advanced analytical features suited to times of extreme uncertainty

Cloud-based solution for easy implementation and updates

Frequently asked questions

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