ExPin is a unique personal identification number (PIN) assigned to everyone in the UK, which matches multiple financial records enabling you to quickly see which records belong to the same person, confidently link them together, and enable a single customer view.

The benefits at a glance:

  • Spot crossover between unconnected internal systems
  • See which new applicants already have products with you, and which are returning customers
  • See all customer activity and total value so you can manage and communicate with each individual in the most appropriate way
  • Identify duplicate customers
  • Offer the most appropriate products and services
  • Only upsell and cross-sell suitable products
  • Link all customer information together
  • Identify records that don’t belong to a genuine customer

Tell us about you and your company’s needs:

By signing up to Experian business marketing communications you will receive the latest research, insight, news and invites to events and webinars. Experian offers a wide range of products and services. We will do our best to send you only communications that we deem to be relevant to you, your job and your business. You can change your mind at any time.

 View our Privacy Policy for details on use and storage of your personal data.

*Denotes a required field     

With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon

Functionality that delivers your goals

Inconsistent customer records make it hard for businesses to link records together and see all of a customer’s activity in the same place. And without that overview, you risk going against compliance, irritating customers with duplicate or irrelevant messages, and missing valuable sales opportunities. By letting you identify existing customers and get a more complete view of everyone on your system, ExPin allows you to make more informed decisions and give a better customer experience.

Product Specification

Free Demo

Yes, available.

Demo options

Live, Video


Cloud based

Data integrations

Custom Integration available

cta_bottom image


Unlock the value of your contact data with Experian’s data matching technology.

Download Product Sheet