It’s easier than ever to gamble, but this brings a greater risk of problem play. With an estimated 2.2 million or 4.5% of players at-risk or problem gamers in the UK, gaming operators need to work continually to prevent customers crossing the line from fun to addiction and financial distress. 

Gaming Affordability IQ provides more accurate insight on an individual’s financial well-being sourced from the UK’s most popular credit bureau. It provides real-time access to data on a player’s capacity to play to inform spending limits and identify vulnerability. 

Using this information, you can make better informed and more balanced decisions that don’t impact on a player’s experience or enjoyment whilst meeting your regulatory responsibility to protect customers and avoid foreseeable harm.

Protect players, power your insight

Financial Vulnerability Checks – access to a range of public and geodemographic data enable a light-touch’ assessment of an individual’s financial vulnerability including credit searches, geographical measures of financial deprivation, financial risk score, County Court Judgements (CCJs), bankruptcies and IVAs. 

Enhanced Financial Risk Assessments – access to UK’s most popular credit bureau to inform a more detailed assessment of financial risk to address binge gambling and players facing significant financial risk. Our real-time, frictionless insight includes changes in consumer credit behaviour, analysis of current account income and expenditure behaviour, alerts on emerging or low financial resilience. 

Open Data – for deeper insight you can access, with consumer consent, digital payslips to verify employment and source of income or Open Banking to verify spending behaviour including gambling, current account balance, disposable income and use of overdraft.

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The benefits at a glance

Immediate, frictionless access to a player’s income and affordability to identify financial risk, manage player vulnerability and avoid harm

A clear Single Customer View (SCV) limits Bonus Abuse and helps you understand the full extent of a player’s gaming behaviour across multiple accounts

Light-touch, real-time and proportionate access to data that enables you to accurately assess if a player is financially stressed and vulnerable

Puts an end to postcode averages of income to assess affordability and financial risk

Informs spending limits, so you can manage and restrict access to minimise potential harm

Proactively monitors a player’s income and spend so you can react to changes in their financial circumstances, identify stress and limit risk

Demonstrates your compliance with industry regulation, illustrate your commitment to providing responsible and enjoyable gaming experiences

Frequently asked questions

Get in touch to find out how Gaming Affordability IQ can help your business

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Further reading