Identity IQ allows you to catch fraud before you grant access to your services, reducing the cost and impact of fraud and its investigation. All without impacting the customer journey, allowing your business to scale effectively

The benefits at a glance:

  • Presents a set of customer focused questions that only the genuine customer would be able to answer information
  • Enables customers who may be successful in an electronic identity check to confirm their identity without having to go through manual checks
  • Gives a simpler way for existing customers to confirm their identity without the need to remember passwords or carry a token
  • Can be used across all channels including branch, call centre and online
  • Ideal for organisations looking to provide customers with an additional way to confirm their identity that doesn’t require extra processing
  • Identity IQ allows you to catch fraud before you grant access to your services

Tell us about you and your company’s needs:

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With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon

Functionality that delivers your goals

Experian’s Identity IQ solution allows you to reduce customer friction and strengthen your identity verification across contact channels, by using knowledge-based authentication. Our extensive data allows you to create strategies and set randomly generated questions, which only the legitimate customer would know correct responses to, reducing both fraud and your operational costs while maintaining a secure and customer centric onboarding process.

Product Specification

Free Demo

Yes, available.

Demo options

Live, Video


Cloud based

Data integrations

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Identity IQ

Identity protection for your customers through automated intelligent questioning.

Download Product Sheet