Identity Resolution is a data management process that checks, validates and appends information across devices and digital footprints using a unique matching process to create a single, data-rich profile for a person or business. It resolves customer data duplications and inconsistencies using both data management techniques and trusted reference data in tandem.
Many organisations want to achieve a clean, accurate and consolidated view of consumers and businesses with whom they transact. Whether in the private or public sector (and whether we call these identities customers, prospects, suppliers, students, alumni or citizens) disparate data silos, data quality and imprecise matching can create a major headache in creating that view.
Identity Resolution is a unique approach from Experian that combines our data, your data and our technology to give you confidence that your single view of identities will best serve whatever purposes you put it to. Moreover, it puts you in control of the process and offers complete transparency as to how matching decisions have been made.
Connect, profile and map data sources
Add pinned consumer and commercial data sources
Create, monitor and apply match rules
The digitisation of the customer experience, and its inherent implications for fraud and security breaches, is leading to organisations taking a fresh look at what they mean by ‘customer.’ Identity Resolution is the key to knowing who your customers are in a way that is fuller and more holistic than previous approaches.