Having an accurate view of the consumer landscape is key to finding the areas that will perform best for your business. Location Analyst utilises Experian’s portfolio of local area demographics and consumer behaviour datasets to evaluate market demand to help identify the areas containing your target audience.

Functionality that delivers your goals

Location Analyst gives you immediate access to accurate information presented in high-quality maps and reports that are easy to understand and simple to use. These reports help you identify what makes your customers or outlets unique and provides you with a detailed understanding of the key socio-economic trends at work within your market. This insight can be used to understand current performance and forecast future potential.

Location Analyst
  • Free Demo - Live, Video
  • Instant Access
  • Custom Integration available
Location Analyst

The benefits at a glance

Identify the potential of local markets

Understand your customers and grow

Identify the attractiveness of sales or trade areas

Benchmark performance

Visualise your data

High quality map views

Frequently asked questions

Get in touch to find out how Location Analyst can help your business

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Further reading