Having an accurate view of the consumer landscape is key to finding the areas that will perform best for your business. Location Analyst utilises Experian’s portfolio of local area demographics and consumer behaviour datasets to evaluate market demand to help identify the areas containing your target audience.

The benefits at a glance:

  • Identify the potential of local markets
  • Understand your customers and grow
  • Identify the attractiveness of sales or trade areas
  • Benchmark performance
  • Visualise your data
  • High quality map views

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Functionality that delivers your goals

Location Analyst gives you immediate access to accurate information presented in high-quality maps and reports that are easy to understand and simple to use. These reports help you identify what makes your customers or outlets unique and provides you with a detailed understanding of the key socio-economic trends at work within your market. This insight can be used to understand current performance and forecast future potential.

Product Specification

Free Demo

Yes, available.

Demo options

Live, Video


Instant Access

Data integrations

Custom Integration available

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Location Analyst

Instant access to location insights

Download Product Sheet