Having an accurate view of the consumer landscape is key to finding the areas that will perform best for your business. Location Analyst utilises Experian’s portfolio of local area demographics and consumer behaviour datasets to evaluate market demand to help identify the areas containing your target audience.

The benefits at a glance:

  • Identify the potential of local markets
  • Benchmark performance
  • Identify the attractiveness of sales or trade areas
  • Understand your customers and grow
  • Visualise your data
  • High quality map views

Tell us about you and your company’s needs:

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Through the deployment of the Experian end-to-end solution, we’ve very much been able to create a targeted and differentiated service for all our customers based upon their requirements both from a point of acquisition, in life and in collection.
Stephen Banks, NPower

Functionality that delivers your goals

Location Analyst gives you immediate access to accurate information presented in high-quality maps and reports that are easy to understand and simple to use. These reports help you identify what makes your customers or outlets unique and provides you with a detailed understanding of the key socio-economic trends at work within your market. This insight can be used to understand current performance and forecast future potential.

Product Specification

Free Demo

Yes, available.

Demo options

Live, Video


Cloud based

Data integrations

Custom Intergration available

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Location Analyst

Instant access to location insights

Download Product Sheet