As marketing opportunities and channels increase in both the online and offline world, marketers need to understand the performance of their campaigns. Whether it is measuring a campaign or channel in isolation or a national campaign across many channels, the key to optimising budgets and performance is key now more than ever.

The benefits at a glance:

  • Impartial and holistic view of your campaign performance
  • Calculate ROAS and other key metrics across all stages of the campaign cycle
  • With our privacy-first ethos, we ensure our measurement functions are run with the consumer in mind
  • Single channel or multi touch attribution
  • In store sales, or local geography market and competitor analysis
  • Brand Uplift Studies measuring the overall impact and recall in general public

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Thanks to the data-led targeting approach, coupled with the experts delivering our campaign, Experian has provided Boden with a new digital channel for acquisition. The resulting 5% of global sales will only continue to grow as the team continue to scale this channel.
Jason Garraway Smith, Boden

Functionality that delivers your goals

Experian has created campaign measurement solutions across many channels that enables marketers to understand the true performance of their activity. Experian provides secure, anonymised and privacy compliant campaign measurement solutions that meets the requirements of marketers by measuring key performance indicators such as ROI, incremental sales, share of wallet and channel attribution.

Product Specification

Free Demo

Yes, available.

Demo options



Instant Access

Data integrations

Custom Integration available

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Summary of Marketing Campaign Measurement Tools

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