As places and people constantly intertwine, understanding their interplay becomes paramount. Mobility Insights is Experian's answer to this dynamic. We decode this relationship, offering data and insights and empowering you to make informed marketing and location decisions in an evolving environment.
Forming part of Experian’s Consumer Dynamics offering, Mobility Insights is an intelligence resource for businesses needing to build on their customer and market understanding.
Experian's Mobility Insights harness geolocation data to deliver a comprehensive understanding of human behaviours such as patterns and movements within various locations across the UK. This isn't just about mapping activity; we utilise advanced algorithms and extensive datasets to transform this data into clear, actionable insights about consumer interactions with different spaces and places.
Central to our approach is the integration with Experian's market leading Mosaic Segmentation. This means we don’t just show you 'where' interactions happen but also provide you with a rich understanding of 'who' is interacting, by delving into demographic insights. This allows you to tailor your strategies ensuring that your marketing and location decisions resonate effectively with your target audience. Whether you're keen to understand activity in a city, or delve deep into behaviours on a specific street, Experian's Mobility Insights offer you the clarity and depth you need for informed strategy formulation.
Time-Based Visitor Analysis: Evaluate average visitor numbers across different times of the day and days of the week
Dwell Time Analytics: Gain insights into the average time visitors spend in each boundary
Multi-Location Visits: Track the average number of individual locations or buildings visited per trip
Annual Visit Trends: Understand the average number of visits made by each visitor over a one-year period
Geographical Origin Metrics: Identify the proportion of visitors coming from local, regional and national and international locations
Workforce Analytics: Measure the number of workers as a proportion of total visitors to each boundary
Catchment Area Mapping: Utilise data to understand where visitors and workers are coming from, thereby defining the catchment area
Demographic Profiling: Segment visitors by age group for targeted marketing or service adjustments
Stay in the know with membership to the Experian Marketing Insights Forum. As a member, you’ll receive access to regular reports and webinars exploring the latest market insights and consumer behaviour trends across key sectors including retail, travel & transport, leisure and automotive. Our insights explore sector and brand spend as well an consumer mobility trends supporting your strategic decision-making.
Clients have the flexibility to access our insights through bespoke analytics projects delivered through our in-house analytical teams, self-serve platforms via Experian or carefully selected partners, or as data extracts for seamless integration into their own analytics platforms and processes, ensuring adaptability to individual operational needs.