More empowered than ever through tech & choice, every interaction regardless of channel is key to building strong & lasting relationships. Mosaic Shopper Segments helps retailers & brands develop & maintain a deep understanding of their existing customers or prospects to maintain relevancy & value. Delivering personalised & relevant consumer experiences across all channels increases loyalty, sales value & improves marketing effectiveness.

The benefits at a glance:

  • Segment the UK market with retail specific attributes
  • Incorporates the data strength of Mosaic UK
  • Deliver consistency of message across all channels
  • Personalise a new customer’s online path to purchase
  • All aspects of the consumer retail experience are covered
  • Blending insights from market research with a wealth of geo-demographic expertise

Tell us about you and your company’s needs:

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With Mosaic UK, we weren't disappointed by the data resources and technologies placed at our disposal. The difference between pre and post-Experian campaigns is as clear as black and white.
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Functionality that delivers your goals

Mosaic Shopper Segments covers all aspects of consumers retail experience, providing a rounded view of today's hyperconnected consumer.
Blending retail specific consumer insights from some of the UK’s largest market research organisations with a wealth of geo-demographic expertise & bespoke research on cross channel behaviours & technology adoption. All data inputs are selected based on their coverage, quality, consistency & sustainability, to create a consumer segmentation specifically designed to answer burning questions for the different sectors within the retail space.

Product Specification

Free Demo

Yes, available.

Demo options

Live

Deployment

Cloud based, Instant Access, On prem/Bureau

Data integrations

Custom Integration available

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Mosaic Shopper Segments e-Handbook

Maximise the value of your customers and location with this consumer classification of shoppers.

Download Product Sheet

FAQs