More empowered than ever through tech & choice, every interaction regardless of channel is key to building strong & lasting relationships. Mosaic Shopper Segments helps retailers & brands develop & maintain a deep understanding of their existing customers or prospects to maintain relevancy & value. Delivering personalised & relevant consumer experiences across all channels increases loyalty, sales value & improves marketing effectiveness.

The benefits at a glance:

  • Segment the UK market with retail specific attributes
  • Incorporates the data strength of Mosaic UK
  • Deliver consistency of message across all channels
  • Personalise a new customer’s online path to purchase
  • All aspects of the consumer retail experience are covered
  • Blending insights from market research with a wealth of geo-demographic expertise

Tell us about you and your company’s needs:

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With Mosaic UK, we weren't disappointed by the data resources and technologies placed at our disposal. The difference between pre and post-Experian campaigns is as clear as black and white.

Functionality that delivers your goals

Mosaic Shopper Segments covers all aspects of consumers retail experience, providing a rounded view of today's hyperconnected consumer.
Blending retail specific consumer insights from some of the UK’s largest market research organisations with a wealth of geo-demographic expertise & bespoke research on cross channel behaviours & technology adoption. All data inputs are selected based on their coverage, quality, consistency & sustainability, to create a consumer segmentation specifically designed to answer burning questions for the different sectors within the retail space.

Product Specification

Free Demo

Yes, available.

Demo options



Cloud based, Instant Access, On prem/Bureau

Data integrations

Custom Integration available

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Mosaic Shopper Segments e-Handbook

Maximise the value of your customers and location with this consumer classification of shoppers.

Download Product Sheet