An effective Single Customer View gives you the platform from which you can do a great deal; detangling overwhelming information flows into a single, focused stream of business-driving data; uncovering deep insight into customers and their behaviours; and applying this understanding for targeted engagement that translates investment into demonstrable bottom-line returns.

The benefits at a glance:

  • Improve profitability with more effective customer-level marketing
  • Make more informed risk decisions by fully understanding your risk exposure
  • Strengthen brand loyalty by moving to a customercentric approach
  • See the full picture, be confident you’re sending customers the information most appropriate to them
  • Become fully integrated with your database acquisitions
  • Reduce time to decision by consolidating your data to make quicker decisions
  • Safeguard your brand's reputation and help stay compliant by managing suppressions consistently

Tell us about you and your company’s needs:

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With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon

Functionality that delivers your goals

Understanding the make-up of your customer base is pivotal for building opportunities for targeted marketing and improving operational strategy and tactics. Single Customer View helps you to create a complete understanding of each and every one of your customers by integrating and consolidating all the data you hold about them in a single place, creating a rich view of your customers' identities profiles and interactions.

Product Specification

Free Demo

Yes, available.

Demo options

Live, Video


Instant Access

Data integrations

Custom Integration available

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Single Customer View

Optimise customer communications.

Download Product Sheet