An effective Single Customer View gives you the platform from which you can do a great deal; detangling overwhelming information flows into a single, focused stream of business-driving data; uncovering deep insight into customers and their behaviours; and applying this understanding for targeted engagement that translates investment into demonstrable bottom-line returns.
The benefits at a glance:
Improve profitability with more effective customer-level marketing
Make more informed risk decisions by fully understanding your risk exposure
Strengthen brand loyalty by moving to a customercentric approach
See the full picture, be confident you’re sending customers the information most appropriate to them
Become fully integrated with your database acquisitions
Reduce time to decision by consolidating your data to make quicker decisions
Safeguard your brand's reputation and help stay compliant by managing suppressions consistently
Tell us about you and your company’s needs:
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With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon
Functionality that delivers your goals
Understanding the make-up of your customer base is pivotal for building opportunities for targeted marketing and improving operational strategy and tactics. Single Customer View helps you to create a complete understanding of each and every one of your customers by integrating and consolidating all the data you hold about them in a single place, creating a rich view of your customers' identities profiles and interactions.