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Overview

Forming part of Experian’s Consumer Dynamics offering, Spend Insights is an intelligence resource for businesses needing to build on their customer and market understanding. 

Drawing from a comprehensive view of consented spend data, this insight unveils customer purchasing patterns, revealing the buying habits of UK consumers and importantly, the emerging trends. 

This transaction-level insight, coupled with Experian’s consumer and demographic data, offers a new and enhanced level of consumer intelligence for data-driven decision making.

Spend Insights

Unlocking strategic advantage with spend insights

In-depth brand and competitor analysis
Get a deeper understanding of your brand, competitors and sector with detailed spend insights. This intelligence provides invaluable information on market dynamics, tracking market share and performance at brand or cohort level. By identifying key customer segments and sales channels, you can answer critical questions about customer demographics, valuable segments, competitor performance, and identify market opportunities for focused growth and strategic marketing initiatives.

Centre-level catchment insights
Optimise performance at the local level with town, centre or store level catchment insights. Access valuable analysis and trend reporting for store-level dynamics periodically, including local competitor dynamics and market share tracking. By breaking down results based on different customer demographics and sales channels, you can tailor strategies for individual store locations and catchment areas, enabling data-driven location based decision-making and more effective planning and allocation of marketing budget.

Brand mix and spend analysis
Evaluate the influence of different brands within a centre on traffic and spending, pinpointing which brands attract key customer segments and how spending is distributed among them. For centre managers, the ability to attract new retailers is significantly enhanced by utilising in-depth spend data and demographic insights. Such data can illuminate which consumer groups are the most lucrative for specific brands, thereby tailoring the centre's retail mix to optimise revenue.

Driving more efficient marketing
Through Spend Insights you're able to utilise Experian demographic data which enables the creation of bespoke Lookalike models. Through scoring across Experian's consumerview, we can curate audiences tailored to specific criteria, such as high spenders within a particular category. Additionally, we offer collaboration with brands to evaluate the effectiveness of marketing efforts by aligning market share impacts with corresponding marketing activities

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The benefits at a glance

Gain deeper insights into customer preferences, behaviours, and purchasing patterns, allowing for more personalised and targeted customer engagement

Use purchasing behaviours to develop targeted marketing campaigns, leading to improved engagement, higher conversion rates and improved ROI

Benchmark performance against industry competitors, identifying strengths and weaknesses to enhance market positioning

Make informed strategic decisions across product development, pricing strategies, distribution channels based on robust data and actionable insights

Identify market opportunities and strategically expand into new regions or customer segments based on understanding of consumer spend behaviours

Allocate resources more effectively by focusing investments on high-potential areas identified through data-driven insights

Drive growth by capitalising on emerging market trends, optimising operational performance through data-driven decision-making

Image for - Access free insight reports and market snapshots

Access free insight reports and market snapshots

Stay in the know with membership to the Experian Marketing Insights Forum. As a member, you’ll receive access to regular reports and webinars exploring the latest market insights and consumer behaviour trends across key sectors including retail, travel & transport, leisure and automotive. Our insights explore sector and brand spend as well an consumer mobility trends supporting your strategic decision-making.

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Frequently asked questions

Experian leverage a partner who collects consent to share anonymised insights as part of operating card linked offer loyalty schemes. The data shared with Experian Marketing Services allows us to understand the amount spent per transaction at different shops or websites by day, and whether the spend was on a debit or credit card. We do not receive any personal data relating to who made the purchase so will never be able to identify purchasing behaviours of a specific individual. More information on non-personal data can be found on the Consumer Information Portal: https://www.experian.co.uk/privacy/consumer-information-portal/using-data/non-personal-data/

 

Our insights can be tailored to specific brands and categories. Our reporting package is configurable and we offer bespoke analysis aligned to your unique business model and customer base to ensure the insights we provide are highly relevant and actionable for your specific needs.

Spend Insights provides data at both the aggregated postal sector and granular cohort levels, enabling comprehensive analysis from broad trends to detailed consumer behaviours. For more information, our data analysts would be happy to talk you through the insights in more detail. Please get in touch using the website enquiry form.

Get in touch to find out how Spend Insights can help your business

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