Are you looking for innovative new ways to grow your portfolio? You’ll find them with Trended Data. Our trended attributes and scores help you to understand the unique pattern of each consumer’s behaviour over time so you can make fair and appropriate decisions.

The benefits at a glance:

  • Differentiate consumers with the same credit score through a more granular understanding of their credit trajectory
  • Increase the pool of people that will be able to be included within automated decision processes through the use of additional data sources
  • Offer more inclusive lending to people with thin files using more data sources allowing them to become visible to grow revenue
  • reat consumers fairly and appropriately using credit behaviour trends to reduce detriment and reward good credit control
  • Enhance customer experience with quicker credit decisions reflecting a fuller picture of an individual
  • Quicker access to more data by using our API
  • Powered by Credit 3D

Tell us about you and your company’s needs:

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With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon

Functionality that delivers your goals

Experian offers a range of trended data scores and attributes for the acquisition and management of consumers that eliminate the need for you to spend time analysing an enormous amount of information. Our trended data variables take the 72-month history of key fields, balance, credit limit, minimum payment indicators, actual payment amount and last payment date, extended arrears histories, and estimated spend, to produce valuable insight into an individual’s payment behaviour that has been included into our latest scores. With these new insights you can understand not only what a consumer looks like now, but also how they got there so you can predict where they are going.

Product Specification

Free Demo

Yes, available.

Demo options

Live, Video


Cloud based

Data integrations

Custom Integration available

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Trended Data

Uncover deeper insights into consumer behaviour.

Download Product Sheet