Geo-level insight

Sourcing global socio-demographic information has previously been difficult, with inconsistent data providing only a partial view of international markets.

Experian’s WorldView solutions provides key aggregated socio-demographic attributes through enriched H3 or 250 by 250 metre grids covering the globe, enabling effective global location planning and marketing decisions.

Global insight data

for over 215 countries where 7.7 billion people live

Geo-demographic variables

for over 90 countries where 6.2 billion people live (80% of world population)

WorldView segment groups

for 82 countries, and WorldView Segment Types for 44 countries, with additional countries to follow

Consolidated and consistent global dataset

Utilising the latest satellite remote sensing technology, global data and machine learning algorithms, Experian have created a global dataset, all on a consolidated and consistent scale. This allows you to:

  • Benchmark performance across all locations
  • Analyse catchments at the most granular level
  • Understand your customers consistently and visualise data
  • Optimise product distribution
  • Identify new business opportunities worldwide and new territories to expand your business proposition
  • Better understand your customers with greater insights
  • Build the right strategies for sustainability as well as growth
  • Identify areas where there is untapped demand
  • Develop effective marketing strategies
  • Activate audiences in both traditional and digital channels

Why WorldView?

  • Experian have provided location analytics and market planning support to global brands for over 20 years.
  • WorldView can be used globally for both location planning and marketing campaigns.
  • Provides consistent attributes across all countries.
  • A unique product. Experian are the first provider to offer global insights using the gridded methodology, allowing you to better understand your customers and market potential across multiple countries, providing insight into even those markets with very limited data.

How can I access WorldView?

We will provide a solution that fits with your budget and requirements, but you can rest assured that our data is collected, compiled and delivered to the highest possible quality.

Request a consultation

WorldView insights

Over 200 points of interest categories

covering 98 million points of interest across 148 countries

Global expenditure data

Consumer expenditure data available for 85 countries

Vast population mobility insight

including daytime and worker population counts. Currently available in 19 counties, with additional countries to follow

Get in touch to find out how WorldView can help your business

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Frequently asked questions

Population data exists for 190 countries, geo-level demographic variables & consumer expenditure data is available for over 90 countries and WorldView Segments exist for over 80 countries. Over 29 million places of interest (e.g. a supermarket or restaurant location) are available across 149 countries.

WorldView data can be accessed as a spatial grid level dataset (flat file or shape file) or it can be delivered via API (single record or batch append). WorldView Segments and select dominant variables can be activated via our partners in Display, Connected TV and OOH. WorldView data can also be visualised in a Tableau dashboard on request.

The WorldView API is a secure Web-based software interface which allows users to obtain the WorldView Segment and the values of some of the other WorldView variables for a specific location within a country. The countries to which you have access is subscription-dependent. Locations can be specified using a latitude and longitude or a postal address.

Age, Gender, Disposable Income, Unemploymemt, Income Quintiles, Education, Marital Status and Household Type.

WorldView can be used to: – Analyse catchments at the most granular level – Benchmark performance across all locations – Optimise product distribution – Identify areas with untapped demand – Understand customers consistently – Provide a consistent audience strategy for digital activation across the globe

Further reading