Make informed decisions in international markets, by accessing a set of consistent data packs for over 90 countries including: Aggregated Socio-demographics, WorldView segments, Geo-level Consumer Expenditure and Places of interest in geographic locations.

The benefits at a glance:

  • Population data for over 190 countries
  • Geo-level demographic variables, geo-level consumer expenditure data and Worldview Segments for over 90 countries
  • Over 29 million places of interest (e.g. a supermarket or restaurant location) across 149 countries
  • Can be used for global location planning, aggregated customer insights and marketing campaigns
  • Experian are the first to offer global insights using the gridded methodology
  • Data is available for 190 countries from a single source. Experian has provided location, market and customer insights support for over 20 years

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With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon

Functionality that delivers your goals

Sourcing global socio-demographic information has previously been a challenge. Data was inconsistent and only provided a partial view of international locations and markets. Experian WorldView provides key geo-level demographic attributes for 250 by 250 metre grids which cover the globe. This in turn provides immediate access to geo-level insights to help you make effective global location planning decisions and run marketing campaigns across multiple countries.

Product Specification

Free Demo

Yes, available.

Demo options

Live, Video


Cloud based

Data integrations