Achieve greater customer insight

Plan, design, and execute your Single Customer View

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Experian helps you build the most complete, accurate, consistent and holistic Single Customer View available today.

Learn more about the benefits of creating a Single Customer View in your organisation and the 4 steps we take to help you achieve it.

How could you benefit from an SCV?

Customer Experience

Deeper customer insights to improve communications and build trust and loyalty

Operational Efficiency

Save time, money and empower your organisation to take advantage of new opportunities

Fraud Identification and Decisioning

Know who your customers are so you can protect them throughout their journey with you

Regulatory Compliance

Have a single view of each customer for compliance with key regulations

83% of organisations see data as an integral part of forming a business strategy

2018 Global Data Management Research - Experian

White paper: Towards a Universal Customer View

Download our whitepaper to discover how you can benefit from greater customer insight.

4 stages to achieving your Single Customer View

Single Customer View

Our approach focuses on the data and provides a methodology that will consolidate, clean, fix, link, harmonise, and enrich with additional customer insights across all data assets within a business.

The 4 stages are:

Investigate - Extract data from systems across your organisation, consolidate it, and assess its accuracy and completeness as the first step to cleansing and validating.

Assess - Consolidate and profile the data so you can assess potential strengths and weaknesses within it, in the context of business priorities.

Improve - Bring consistency to the way your data is formatted, ensure your customer data is accurate, and fill the gaps using our unique range of reference data including location and socio-demographic data sets.

Control - Compare records, identify and harmonise duplicates, create a golden nominal and give each individual a unique identification number and ensure you can maintain an up-to-date and accurate view over time.

Solutions for your industry


Achieve greater customer insight


Overcome customer challenges

Financial Services

Deliver deeper understanding and drive value

Public Sector

Produce greater efficiencies

Other Industries

Build a full understanding of your customers

How have others benefited from a Single Customer View?

Experian helped Cleveland police achieve a golden nominal record with projected project savings of £250,000.

Additional Resources

Build a successful business case for a Single Customer View

Explores attitudes on Single Customer Views based on research from organisations and consumers including how you can build a culture that continually fosters an SCV.

How to accelerate your Single Customer View

Philip Howard, Research Director at Bloor Research, explores the opportunity to develop a data quality-focused SCV instead (or alongside) an MDM development.

Webinar: Considerations for creating a Single Customer View

In this paper we discuss how a first-class data management strategy is essential in enabling you to deliver great customer experience.

Contact us

If you have any queries, please don't hesitate to contact us and a member of our team will be happy to help.

Call us on 0844 481 9920