Experian helps you build the most complete, accurate, consistent and holistic Single Customer View available today.
Learn more about the benefits of creating a Single Customer View in your organisation and the 4 steps we take to help you achieve it.
Deeper customer insights to improve communications and build trust and loyalty
Save time, money and empower your organisation to take advantage of new opportunities
Know who your customers are so you can protect them throughout their journey with you
Have a single view of each customer for compliance with key regulations
2018 Global Data Management Research - Experian
Download our whitepaper to discover how you can benefit from greater customer insight.
Our approach focuses on the data and provides a methodology that will consolidate, clean, fix, link, harmonise, and enrich with additional customer insights across all data assets within a business.
The 4 stages are:
Investigate - Extract data from systems across your organisation, consolidate it, and assess its accuracy and completeness as the first step to cleansing and validating.
Assess - Consolidate and profile the data so you can assess potential strengths and weaknesses within it, in the context of business priorities.
Improve - Bring consistency to the way your data is formatted, ensure your customer data is accurate, and fill the gaps using our unique range of reference data including location and socio-demographic data sets.
Control - Compare records, identify and harmonise duplicates, create a golden nominal and give each individual a unique identification number and ensure you can maintain an up-to-date and accurate view over time.
Achieve greater customer insight
Overcome customer challenges
Deliver deeper understanding and drive value
Produce greater efficiencies
Build a full understanding of your customers
Explores attitudes on Single Customer Views based on research from organisations and consumers including how you can build a culture that continually fosters an SCV.
Philip Howard, Research Director at Bloor Research, explores the opportunity to develop a data quality-focused SCV instead (or alongside) an MDM development.
In this paper we discuss how a first-class data management strategy is essential in enabling you to deliver great customer experience.