What is Address Cleansing Software?
Address Cleansing Software helps to ensure the accuracy of the customer address data you hold. Address Cleansing Software combines 2 different activities - real-time address capture and address cleaning. These two work together to ensure firstly only accurate addresses enter your database, and secondly, to ensure these addresses stay accurate over time and do not decay.
What are the benefits of Address Cleansing Software?
By using Address Cleansing Software, you can ensure all address data entering your system is accurate and that it remains so over time. This enables you to:
- Stay in touch with your customers better over time, building strong and lasting relationships.
- Reduces costs and wastage through inaccurate mailings.
- Offers you protection against risk by keeping you compliant with regulations such as the GDPR.
Using Address Cleansing Software is the very first step towards managing data quality. It is imperative for companies hoping to retain their competitive advantage to take the quality of their data seriously and see it for the valuable business asset that it is.