Why use Location Analyst?
- Investigate an area: Understand the demographics around a potential new site acquisition and quantify the local population make-up
- Understand your customers: Import consumer postcodes and then segment and profile them using Experian's Mosaic UK consumer classification
- Visualise your data: Map the location and coverage of your customers, sites and competitors and visualise sales territories or trade areas
- Benchmark performance: Compare and rank areas of the country to identify the concentration of your customers by store catchment, local media or postal geography
- Reduce campaign spend: by only marketing to target audiences in the right areas