UK Spending Power Index

What do Brits spend their money on? How do you compare to the rest of the UK? And how might your spending habits change in the future?

To find the answers, we created a model to forecast the income and spending levels of UK households across the country – from GenZ to Millennials to Baby Boomers. The results give us a picture of the nation’s spending power from 2013 through to now – and what it might look like.

It’s all recorded in the UK Spending Index – created by Experian. You can also find out which financial profile you are likely to fit into using our calculator.

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How we’ve calculated it

We used data from a range of publicly and commercially available sources, such as ONS data, the edited Electoral Roll, the UK Census and permission-based market research data taken, for example, from the lifestyle questionnaires many of us complete1. Our clever economists used this data to then come up with a model to calculate income and spending.

Age demographics

We worked out the answers using information from 12 different age ranges - from the 18-25s to the 76 and overs. These were grouped into categories such as Gen-Z, Millennials and Late Boomers. The results are also grouped by household type.

The Growth of Experience

The UK Spending Index identifies one clear trend: we are choosing to spend more on experiences than on material things. That means we think the amount of money you’ll spend on retail items - like clothes, technology or furniture - will grow much less than what you’ll spend on lifestyle and holidays. This shows that Brits want to experience more in life, rather than to own more.

The Formidable 40’s

The 41-45s are the highest earning age group. They also spend and contribute more Tax and National Insurance than any other. They have been the highest earners every single year from 2013 until now and we think they will continue to take home the most money.


This age group are breaking free from tradition. Millennials are opting for self-employment over salaries. Their wages are growing at a slow, unspectacular rate, but the amount they are earning from self-employment is much healthier.

Baby Boomers

The 71 and overs are making the most of their retirement years. The amount they’re spending on holidays is growing every year. Not only that, but they’re spending more of their income (%) than any other group on holidays.

Benefit Dependent Families

This household are spending very little, but are putting more of their income (%) towards housing. Out of all the groups, we think they will spend the lowest amount of their income on lifestyle and transport in 2019.

1This secondary data is used to split the UK into broad financial groups. This aggregate understanding of the UK financial market allows us to build a picture of a household type’s likely financial circumstances.

Find out your financial group

This calculator shows you which financial profile you are likely to fit into now, based on the characteristics you share with people in similar situations and life stages as you. We'll also suggest what your financial profile characteristics might look like in five years' time, based on your responses and the trends we've seen from people on similar journeys

Get started by answering the questions below.


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Household income is the combined income of anyone you live with that is related to you (e.g. parents, children, partner, siblings). If you rent a property with friends, rent a room in a property or sub-let part of your property, your household income is your personal income


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Your financial profile

We've worked out your financial profile based on your responses above. You can see the characteristics for the financial profile you sit in today, and in five years’ time. We recognise that people’s financial circumstances change all the time, and the profile you are in today may not be relevant to you in the future. In the next five years, your profile is likely to change to reflect the characteristics below. Follow our top tips below to help you stay in control of your finances and create a better tomorrow.

Swipe to see you future financial profile.