Experian® is the world’s leading global information services company. During life’s big moments — from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.
The information found on these pages describe the activities undertaken by Experian’s Marketing Services business. This is a separate part of Experian to the Consumer Services business, however if you wish to learn more about your financial profile, you can visit your Data Self.
We believe data has the power to improve and ease our lives and create opportunities for people, organisations and society by connecting them together where there is benefit in doing so.
The modern world is built on data created by virtually everything we interact with in the digital world. It’s all around us, growing in power and influence every day. This data matters to organisations and it matters to the people that own it – you! Experian works to turn data into something meaningful for you. We gather, analyse, combine and process it to help people and organisations achieve their goals.
We always use data responsibly to create marketing products and services which help organisations across many market sectors such as retail, leisure, financial services, charity, automotive and public sector to:
- better understand the likely characteristics of you as a customer, or the household to which you belong or the local area in which you live
- communicate with you more effectively and inform you of relevant products and services
- find others like you across a range of marketing channels so that they can continue to grow and offer their customers or citizens new products and services
We want to be transparent with you about how we use your data
While at Experian we’re passionate about data – as a force for good, as a tool to empower and improve people’s lives – we know it may not always be the most exciting topic for you.
However, given its importance in everyone’s lives, we want to help you understand how we use your data so you can make informed choices about whether or not you want to allow your data to be used for marketing purposes by organisations.
Our responsibility to respect personal data
To earn your trust, we know that at all times, it is our responsibility to respect any personal data we hold about you – to do the right things with it, to protect it, to manage it, to look after it on your behalf, and to make sure it’s easy for you to tell us not to use your data for marketing purposes.
Our Information Pages
Our Information Pages aim to do this in a clear and transparent way. We want to help you understand:
- Who we are
- Our Products and Services
- The Data We Obtain
- Who Uses Our Data
- How Sharing Data Benefits You
- Data Processing Grounds
- Our Approach to Responsible Marketing
- Your Rights and Your Choices
- How to Contact Us if you have queries
Above all, we respect your rights in relation to the use of your personal data and want to tell you how you can easily tell us not to use your data for marketing purposes.