Who Uses Our Data

Experian is a trusted partner for many of the world's most recognisable brands.

Our clients use our marketing data to help them understand how individuals, households and geographical areas might behave.

This is so they can:

  • Send you, and others like you, marketing messages that may be of interest
  • Show you relevant adverts — including social media, website, mobile and TV advertising
  • Predict your likely demographics, interests or behaviours to communicate with you more effectively

A range of organisations who use our products and services for marketing purposes may be named on this Portal – some of these organisations are listed below under the appropriate sector heading.

We work directly with brands and organisations across a wide variety of market sectors and the list below highlights these. Please expand each label for more information and examples of how we work with organisations in that market sector:

 


Our clients

We work directly with brands and organisations across a wide variety of market sectors and the list below highlights these. Please expand each label for more information and examples of how we work with organisations in that market sector:

  • Automotive
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    We work with car and motorcycle manufacturers and their dealer and retailer networks (new and used vehicles). Our clients also include tyre and exhaust manufacturers and retailers and automotive maintenance services.

    Note that some brands in this sector offer other services such as car financing, so you may receive marketing communications about these services.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Determining the best locations for new dealers based on the kinds of people who buy that make of vehicle
    • Knowing which parts to stock and in which locations
    • Understanding the likely makes and models of vehicles that an individual may be interested in so that relevant marketing can be directed at to them
    • Making sure that data held on your car is accurate, so that you receive appropriate messages at the right time
    • Displaying relevant products / offers when you visit a manufacturer’s or retailer’s online site
    • Creating a better contact experience for you across the manufacturers and the dealers / retailers
    • Keeping data on customers accurate and up-to-date, for example by removing or flagging people who have moved (including updating their address), are now deceased or have registered with one of the marketing industry preference services
  • Charity
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    We work responsibly with a carefully selected range of charities who offer their services both in the UK and overseas. These organisations are involved in areas such as health related research and support, children’s welfare, elderly welfare, general aid and disaster relief, animal welfare and other organisations that rely on donations to undertake their work for the benefit of individuals and society.

    As with all organisations, we take great care to understand how charities are using our marketing services and the controls they have in place to prevent any detriment to you. Before we work with any charity organisation, it requires the approval of an Experian business leader in the context of how the charity intends to use our services.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Understanding the existing donor or supporter base to offer them relevant and appropriate communications, both online and through direct mail, around the activities of the charity to enhance engagement.
    • Maximising revenue by offering additional donation opportunities to existing donors or, for example, promoting the government’s GiftAid scheme to existing donors.
    • Acquiring new donors through ensuring that marketing communication is sent to individuals likely to be receptive to the work of the charity. This is always done responsibly, observing any choices that an individual has expressed not to be contacted – either through industry suppression files or through Experian’s “do not market” file. Experian also insist on reviewing campaign materials before they are sent out to ensure that, in our view, it doesn’t cause offence or detriment to the person receiving it.
    • Checking the accuracy of the charity’s database, such as checking contact details are correct, to remove or flag people who have moved (including updating their address), are now deceased or have registered with one of the industry preference services so they can make confident decisions that maximise the benefits to them.
  • Education
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    We work with educational establishments such as private schools, universities and educational trusts.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Whilst we do not process any personal data directly on children, private educational establishments offering services to under 18s may use information on the characteristics of the people living in an area around the school or college to offer information about intake or to promote open evenings and events to relevant groups in the catchment area.
    • Ensuring that online higher educational services are marketed to appropriate and relevant groups of individuals.
    • Understanding the characteristics and backgrounds of Higher Education and University applicants and students across the different courses to help plan appropriate communication of courses offered and assess course development for the future to meet emerging needs.
    • Helping Higher Educational establishments bring together data that they have across numerous departments and systems to enable better data management and data quality, aiding better communication with students and more robust information for creating statutory reports and assessments.
    • Keeping data on Higher Education, University applicants and students accurate and up-to-date, for example by removing or flagging people who have moved (including updating their address), are now deceased or have registered with one of the marketing industry preference services.
  • Entertaintment, gaming and leisure
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    This sector contains many of the organisations and brands that we interact with in our leisure time: drinks companies, drinking and eating establishments, cinemas, theatres, concert organisers and arts, theme parks, spectator sports such as football clubs, museums and other visitor attractions and venues. This sector also includes organisations that provide services, facilities or goods that are related to our hobbies and also organisations which provide ticketing and promotional services for entertainment and leisure events.

    We also work with carefully selected gaming and lottery organisations but take great care to understand how organisations in this sector are using our marketing services and the controls they have in place to prevent any detriment to you. Working with any gaming organisation requires the prior approval of an Experian business leader in the context of how the organisation intends to use our services and what impact we think this will have on consumers.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Understanding the characteristics of individuals who are interested in various entertainment and leisure activities, so that they can be offered appropriate information about events and activities.
    • Ensuring that the appropriate restaurant brand in their portfolio is located in areas where there is most likely to be highest demand, offering a relevant service to the local area.
    • Providing relevant offers and promotions to visitors, for example a 2 for 1 theme park offer for families, or a 30 minute 2 course lunch for workers in a business area.
    • Deciding on the most appropriate channel to communicate with existing and potential customers – and on what device.
    • Designing app functionality which appeals to visitors to the attraction or venue, to enable easy booking services and a better overall user experience.
    • Buying advertising in the most appropriate digital media based on the audience most likely to be interested in that attraction, activity or venue.
    • Building a single customer view by linking the same individuals together from disparate data sources and multiple channels allowing you to communicate seamlessly with customers.
  • Financial services
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    Separately from Experian’s work in this sector through our credit referencing business, we also offer marketing services to financial organisations such as well-known banks and building societies alongside new entrants to the banking marketing place, and comparison sites, who offer a range of financial services to consumers which include loans, mortgage and savings products. We also work with organisations focusing on more specialised areas such as: credit card provision; savings, investments and mortgages; “life events” services such as finance for families, educational funding and funeral planning; online financial comparison sites; and general financial planning, management and advisory services.

    We take our responsibilities to protect consumers very seriously and take great care to understand how financial services organisations are using our marketing services and the controls they have in place to prevent any detriment to you. There are areas of financial services that we do not work with such as equity release schemes, pay day loans, tax evasion services, reclaim/mis-selling of Payment Protection Insurance (PPI) and generally non-Financial Conduct Authority (FCA) regulated organisations.

    By continuing to permit financial service providers to use your personal data, you might receive more personalised offers for their products and services. Equally, if you have a poor credit rating, this could mean you might be contacted by near-prime lenders offering products and services that they think can help you to rebuild your credit score.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Engaging with the right customers (prospective or existing) with relevant products and services, through the most appropriate channel, at the right time in their lives – putting you, first and understanding better what you want and need.
    • Ensuring customers can afford the products being marketed to them and that no detriment or harm is caused to them through any particular marketing offer.
    • Creating a single view of you as a customer across all the touchpoints you have with your provider, so they can understand what’s relevant for you at particular times in your life – creating a better and more tailored experience for you.
    • Developing a deeper understanding of the needs and drivers of customers so financial organisations can strategically plan for the products and services they need to develop to address your needs now and in the future.
    • Improving the on-line customer journey so that information displayed is as relevant as possible and aligned with your needs.
    • Keeping data on customers accurate and up-to-date, for example by removing or flagging people who have moved (including updating their address), are now deceased or have registered with one of the marketing industry preference services.
  • FMCG such as packaged foods, beverages and toiletries
  •  

    This sector largely covers brands producing and manufacturing fast-moving consumer goods (FMCG) – sometimes known as consumer packaged goods (CPG). These are generally products that are sold quickly and at relatively low cost e.g. non-durable goods such as packaged foods, household products, beverages, toiletries and many other consumables. However, products such as plastic goods, stationery, pharmaceuticals and consumer electronics are also placed in fast moving consumer goods.

    Brands often have very little information about customers as they don’t have direct engagement with them, so some examples of how third party marketing products and services are used by clients include:

    • Understanding the groups who are most likely to be interested in a product to ensure appropriate distribution of the product through relevant channels and to understand the best way of promoting the product at a brand level.
    • Selecting representative samples of the population for market research surveys and focus groups, to understand how people consumer existing products, the features they look for and to assess needs and requirements for new product development.
  • Health and beauty
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    This sector includes manufacturers of health and beauty products / pharmaceuticals as well as location-based and online distributors of these products. It also includes organisations offering health and beauty treatments. It covers health service such as doctors, hospitals, health clinics (both NHS and private), care homes, opticians and hearing specialists.

    In this category, we appreciate that some products and services that are advertised are not always in the best interest of the consumers – and not what consumers reasonably expect to be contacted about. So, we take great care to understand how organisations in this sector are using our marketing services and the controls they have in place to prevent any detriment to you. Before we work with any organisations in offering products or services in areas such as medical trials, medicines, vitamins and health supplements or private companies for health assessment, health screenings, health banks and donations, it requires the approval of an Experian business leader in the context of how the organisation intends to use our services and what impact we think this will have on consumers.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Understanding users of particular products or services better so that they can communicate with users more relevantly e.g. by offering other products they might like or providing relevant advice and guidance.
    • Ensuring access to health services in areas of most need through understanding the populations at risk, ensuring that doctors or pharmacies are located where they are most needed.
    • Developing new products and services to address consumer need through understanding the likely characteristics of people and places.
    • Keeping data on customers accurate and up-to-date, for example by removing or flagging people who have moved (including updating their address), are now deceased or have registered with one of the marketing industry preference services.
  • Insurance
  •  

    We work with organisations offering insurance products across areas such as vehicle and breakdown, home, pet, life, health/illness and travel. We also work with insurance aggregators and comparison sites.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Understanding existing customers better so they are offered relevant communications across appropriate channels about the product(s) they have and to provide information about other products in which they might be interested e.g. discounted car insurance for the rest of the family.
    • Providing offerings and switching opportunities based on knowledge of likely insurance renewal dates, keeping the market competitive and prices regulated.
    • Acquiring new customers who are likely to be interested in a particular insurance product.
    • Building a single customer view to help organisations communicate appropriately and consistently with customers across channels, better engage with them and reduce the threat of fraud for the organisations which in turn benefits us all by keeping prices down.
    • Keeping data on customers accurate and up-to-date, for example by removing or flagging people who have moved (including updating their address), are now deceased or have registered with one of the marketing industry preference services.
  • Lifestyle
  •  

    Organisations in this category focus on providing products and services that are relevant to the way we choose to live.

    Examples here include fitness centres, gyms and sports facilities; property & construction companies such as housebuilders and associated services such as retirement villages, estate agents, surveyors, short let management companies, property and home improvement; legal services for individuals; and clubs and societies, although we are very careful to assess the nature of what is being offered and whether it could cause harm, offense or detriment to an individual before we agree to work with that organisation.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Creating awareness amongst relevant groups of the opening of a new gym, through appropriate local advertising and promotion.
    • Understanding the needs and wants of house buyers in an area in order to offer appropriate properties for sale.
    • Strategically assessing areas of housing demand and to ensure new development is relevant to the area.
    • Promoting home improvement services and associated offers to relevant households through the most appropriate channels e.g. through the placing of digital ads to a relevant audience.
    • Keeping data on customers accurate and up-to-date, for example by removing or flagging people who have moved (including updating their address), are now deceased or have registered with one of the marketing industry preference services.
  • Mail order
  •  

    Whilst Experian do work with clients in this sector, there are not many organisations today that still largely rely on catalogue distribution by mail for promotion of their products and services. Many of these organisations now also have a website, which is often now their main channel to create customer awareness.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Deciding which consumers should be sent a catalogue, what type/version and how frequently to ensure that it is appropriate and relevant and that the organisation keeps wastage to a minimum.
    • Ensuring offers and promotions are sent to consumers for whom they will be relevant.
    • For organisations that have a catalogue and a web presence, directing a consumer to the most appropriate channel for them to learn about the products and services through understating their likely channel and communication preferences.
    • Keeping contact information up- to- date to ensure that individuals who wish to continue receiving a catalogue can continue to do so and that duplication is minimised.
  • Public sector, including political parties
  •  

    Experian work with several public sector organisations: national and local government and associated support services; emergency services such as the police, fire and ambulance; public health bodies; and public service initiatives, support and awareness groups.

    We’re all citizens and our overall aim in working with public sector organisations is to provide insight to help them deliver the right services and engagement to the right citizens at the right time - for more effective and efficient public services.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Knowing who the citizen audiences are, understanding their needs and delivering intelligent public services.
    • Ensuring, in times of scare resource, that key communications not only reach but engage the right audiences wherever they are - to deliver time and cost efficiencies whilst also increasing effectiveness.
    • Delivering Single Customer Views to see citizens in detail across any channel and every device to enable the delivery of more flexible, rapidly scalable and highly effective public services to the citizens who need them, where they need them, when they need them.
    • Understanding how best to interact with different communities, improving engagement with those who are traditionally hard to reach and encouraging those who can help themselves to do so, increasing efficiency and effectiveness as result of better understanding.
    • Identifying opportunities for delivering online services to those who demand them, allowing the organisation to concentrate on intensive support for those who need it.
    • Planning where organisations should have a physical presence and understand how catchment profiles have an impact on the quality and cost effectiveness of services.
    • Equipping public sector bodies with a deeper understanding of their citizens, enabling them to make better decisions to help them engage with you in a fair manner.

    Experian also works with various political organisations and we operate a strict policy of neutrality when working with all political organisations. Political parties use Experian insight data, combined with their own canvassing and other external data (i.e. polling surveys) or data that they themselves collect to understand the types of people likely to vote for them, where to concentrate their resources, and how to make their messages most relevant to different sections of the population.

    The organisations use various offline and online channels to deliver these messages and Experian’s data enables them to select relevant audiences for their messages and send these out across channels that are appropriate to the audience.

  • Publishing and media
  •  

    Our clients here range from national TV and satellite broadcasters, national and local radio broadcasters, national and local newspapers, magazine publishers, and poster site owners and content providers.

    Whilst many of these organisations still produce physical media such as newspapers and magazines, much of the content is now offered online. Many of these organisations are major publishers of online marketing content and advertisements for other brands and organisations – in the same way that they used to offer adverts in their newspapers or magazines.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Planning the media and news content most likely to be relevant to their audience through an understanding of the likely characteristics and interests of their readers or viewers.
    • Acquiring new viewers and readers through postal and online marketing, ensuring offers are directed to those to whom they are most likely to be relevant.
    • Deciding which additional products and services would be most appropriate to inform existing customers about e.g. a satellite broadcaster promoting their broadband or mobile phone service, or additional media content packages.
    • Displaying information on physical poster site which is likely to be relevant and appropriate to the people that are either living or working in the area around the site.
    • Understanding the customer base through demographics, likely behaviours and interests in order to offer advertising space to organisations and brands that readers or viewers are most likely to want to hear from or to promote offers from brands with a similar customer profile.
    • Keeping data on customers accurate and up-to-date, for example by removing or flagging people who have moved (including updating their address), are now deceased or have registered with one of the marketing industry preference services.
  • Retail
  •  

    Clients here include many well-known brands selling goods from shops (in the high street and in retail parks), as well as established online retailers.

    Examples of the key retail categories our clients operate in include - fashion and clothing, food, grocery and convenience, electrical goods including home technology and mobile devices, sporting and leisure goods, household goods and DIY home furnishings.

    Some clients in this market sector include:

    • Express Gifts - is a multi-channel value retailer, with around 1.8 million customers; catalogues are still a major part of our marketing strategy, with the majority of customers now choosing to shop online via the studio.co.uk and ace.co.uk websites.

    Note that some retailers offer other services such as credit services, insurance or extended warranties and so you may receive marketing communications about these services.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Determining the best locations for new stores and informing consumers who might be interested in these openings by understanding the characteristics of the local area.
    • Ensuring that products stocked in stores are relevant to the local area.
    • Displaying relevant products / offers when you are online.
    • Providing you with money off vouchers or promotions for products you might be interested in.
    • Informing you, through the most appropriate channel, of products or services you might find interesting.
    • Making sure that prices remain competitive.
    • Creating a better contact experience for you with a brand that has a store and an online presence.
    • Maintaining accurate, up-to-date data about their customers, for example to remove or flag people who have moved (including updating their address), are now deceased or have registered with one of the marketing industry preference services.
  • Telecommunications
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    The primary function of these organisations is the provision of telephone and mobile phone services, although many operators also provide additional services to consumers such as broadband or digital TV packages. Organisations who focus on security to help protect our communication devices from viruses also fall into this category.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Understanding the characteristics of customers and their likely lifestyles to offer appropriate and relevant communication around topics such as selecting the best tariff, offers on new devices or ancillary services in which you might be interested.
    • Identifying consumers most likely to respond to new offers or who might be interested in switching from existing providers, keeping the market competitive for all of us.
    • Understanding more about the devices that people have and how they use them in order to offer the best and most relevant service to customers.
    • Looking strategically at signal, cable or broadband coverage across the UK in relation to the location of likely users of the service to ensure that the service is as inclusive as possible and to focus future resource.
    • Understanding the impact of new technology on customers, ensuring that those who would benefit most are informed. For example, prioritising the roll out of vehicle telecoms facilities or home security services controlled by your device.
    • Keeping data on customers accurate and up-to-date, for example by removing or flagging people who have moved (including updating their address), are now deceased or have registered with one of the marketing industry preference services.
  • Travel
  •  

    Clients here include organisations offering: holidays (short and long stay); travel booking sites; transport (air, road, rail and sea) and associated services; and hotel chains. Some of these clients have high street locations but increasingly provide their services through a website or app.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Getting the right travel products to the right customers and tourists at the right times across the right channels using data and insight.
    • Engaging with potential new customers by displaying online marketing communications and offers to relevant audiences – display an offer for a long-haul holiday, a family activity break or a cruise, off peak rail or coach journeys, or a hotel winter break.
    • Redesigning product brochures and websites to focus on relevant customer groups through understanding the characteristics of customers and their needs and wants.
    • Offering incentives and discounts to people most likely to take them up, ensuring that services are operating efficiently and to capacity, keeping prices low and services competitive.
    • Understanding in which travel agents to provide specialist staff to deal with different types of holiday (e.g. cruises, Australia, tailored packages) through understanding the characteristics of the customers attracted to particular types of holiday, providing a better service to you.
    • Keeping data on customers accurate and up-to-date, for example by removing or flagging people who have moved (including updating their address), are now deceased or have registered with one of the marketing industry preference services.
  • Utilities
  •  

    We work with organisations offering utility services such as water, gas, electricity and other power sources.

    Along with their own insight and information, examples of how our marketing products and services are used by clients in this sector include:

    • Understanding the characteristics of customers and their likely lifestyles to offer you appropriate and relevant communication around topics such as selecting the best tariff or providing energy saving advice.
    • Identifying new consumers most likely to respond to new offers or who might be interested in switching from existing providers, keeping the market competitive for all of us.
    • Ensuring that supplies are maintained and regulated through analysing aggregate behaviours of customers in certain geographical areas or regions and when the patterns of peak demand occur.
    • Understanding the impact of new technology on customers, ensuring those who would benefit most are informed. For example, prioritising the roll out of smart meters.
    • Identifying groups of customers who might be likely to fall behind on tariff payments so that help and support can be provided.
    • Reducing bills for everyone, by using data and insight to reduce energy theft through providing insight into geographic areas or households that are using significantly less power than you might expect.
    • Keeping data on customers accurate and up-to-date, for example by removing or flagging people who have moved (including updating their address), are now deceased or have registered with one of the marketing industry preference services.

We appreciate that it’s your choice as to whether you wish for your personal data to be made available to Experian’s clients for direct marketing purposes. If you wish to remove your personal details from our prospect marketing database, please click here.

Note that this will remove you from Experian’s prospect marketing database. It will not prevent organisations of which you are a customer, or who have a lawful basis to contact you, from contacting you or indeed other marketing services organisations from providing your information to their clients.

As a responsible and ethical marketing services organisation, we choose not to work with certain categories of organisation, for example non-regulated financial services, pay day loans, reclaim of PPI or tobacco manufacturers. Other categories of organisations require business approval before we engage with them. Examples here include areas like dating agencies, equity release, pharmaceuticals and medicines, and religious organisations.

 

Partners, advertising and media agencies, business service providers

We also work with carefully selected partners and advertising, marketing and media agencies who use our marketing data to help their clients and brands engage more relevantly with you.

We also work with organisations who use our data to provide services to their customers. Examples here include consulting and analytics firms, data hygiene providers and market research organisations.

These partners and agencies may include:

  • Merkle UK One Limited is a data-driven, technology-enabled performance marketing agency. As part of its services, Merkle may use data from Experian and combine it with data from other sources, including its clients. Merkle uses this data to help their clients target their advertising and marketing in a more effective and relevant manner. To learn more about Merkle, click here.
  • Selectabase Ltd is a UK direct marketing solutions provider. Selectabase use data from Experian to help their clients’ send relevant and targeted direct marketing offers. To learn more about Selectabase, click here.

Any organisations who access our marketing data are governed by strict contractual restrictions to make sure they protect your data and adhere to all applicable data protection and privacy laws.

We have an on-going programme of independently auditing these partners to make sure they meet our high standards.