With an exploding number of channels available and the volume of time spent on them, consumers are producing more data than ever before. For marketers, cutting through this noise and complexity can be a challenge, especially as consumers expect positive, relevant, engaging and above all, consistent experiences.
By consistently applying data across all channels and the entire customer journey, you’ll offer more personalised experiences so your customers feel understood and engaged. Experian has the data, media partners, advertising services and analytical capabilities to help you create targeted campaigns and seamless experiences.
Experian’s comprehensive B2C marketing database (email & direct mail addresses) provides a GDPR compliant method for your customer contact and prospecting communications. Each record is linked to our demographic and lifestyle data, ensuring you fully understand your chosen audience and only focus on the right people to contact and cut out messages to those unlikely to interact with your brand.
Online Visitor Indentification
Use Experian data to join the dots to communicate more effectively with your customers by personalising their experience and create consistent interactions every time, across all channels. Gain insight into your email subscribers’ behaviours, immediate access to Experian insight on any visitor to your website and recognise them across multiple devices.
Media Trading & Management
Our established Media Trading Desk provides a managed service, powering your online advertising through programmatic, social and addressable TV. Our experts use the extensive data sets at their disposal to purchase media and accurately deliver the right message to the right person, at the right time.
Data in Digital Advertising
Experian’s proven capability in improving the effectiveness of marketing communications through our data pool of 50 million customers will enable you to build detailed audiences across advertising - programmatic, social and addressable TV.