Optimise search & audience, maximise performance.

Maximise paid search campaign performance with audience optimisation to reach the people that matter most.

Search is a central channel when it comes to a marketer’s digital marketing strategy, but it’s a competitive environment that’s always changing. This means that although results can be instant, search marketers are constantly looking for ways to optimise their search campaigns and audience targeting to maximise performance.

In today’s data-driven world, marketers need to have a much better understanding of their data and audiences to make decisions dynamically. This is where Experian and cClearly’s paid search optimisation platform can help

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How does the Experian and cClearly platform work?

The Experian and cClearly platform works by correlating Experian marketing data to historical data from your Google Ads account using machine learning algorithms. Marketers can now access hundreds of Experian attributes (including demographic, financial and life-stage data points), at postal-district level for smarter targeting.

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Why use the Experian and cClearly platform

Save Time & Budget

There’s no need to manually optimise bids daily, weekly or even monthly, thanks to the automated bid modifying capability. This means you can focus more time on other areas of campaign management, and spend your budget more efficiently by reaching only the most relevant audiences.

Increase Conversion Rates & ROI

The platform’s geo-location bid modifying capability allows you to reach audiences at a more granular level. This helps your campaigns to perform more effectively when it comes to conversion rates and ultimately a better return on investment, with clients also seeing a 10% to 20% performance uplift.

No Change To Existing Campaign Flow Management

The platform doesn’t require any integration which means it works seamlessly with your usual campaign flow. Everything is automated using your existing toolset, so there is no need for you to log in to another dashboard to manage your existing campaigns.

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If you have any queries, please don't hesitate to contact us and a member of our team will be happy to help.

Call us on 0845 234 0391

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