We’re sponsoring and speaking at Festival of Marketing!
We’re looking forward to attending one of the largest global brand marketing events this October, where inspiring marketers come together to learn and share ideas on how to shape the future of marketing.
You can find us in room NV7 by the North Vault Courtroom so please swing by and
We'd also like to invite you to join our two speaker sessions which will take place across the two
Stage: Data and Analytics
Date and time: Wednesday, 10 th October | 14:45 – 15:20 (35 minutes, including 5 minute Q&A)
Speaker: Alastair Bulger, Strategic Development Director
Topic: From data-driven to insight-driven: Using analytics and insights for deeper audience
Date and time: Thursday, 11 th October | 12:20 – 12:55 (35 minutes, including 5 minute Q&A)
Speaker: Debbie Oates, Head of customer success
Topic: The importance of consistent personalisation at every step of the customer journey – why you
need a common currency
What to talk to us about
Here at Experian we are all about data and insight.
We’re passionate about how we can help brands and organisations use data to
deliver the experiences their consumers deserve.
Below are the five key areas we would be delighted to talk to you about:
Every marketer knows personalisation is the key to delivering relevant and effective customer experiences and journeys. Website personalisation allows brands and website owners to understand who is visiting their website and deliver the right message to them in real time. Our onsite enrichment capabilities combined with our robust data assets mean clients can understand individuals viewing their web pages even if they have never encountered them before.
Bid enrichment is the new way to use data in the digital advertising environment. By applying data at the point of interaction, brands and organisations can purchase media in real time in an effective, scalable and cost-efficient manner. The way we currently use data is past its sell by date; the future is data at the point of interaction.
Call it programmatic, call it media buying or display advertising: media trading is a key component to most marketing strategies. Using Experian data, we are able to build reliable audiences to help clients reach new customers and deliver the right message at the right time. Our trading desk also specialises in social media advertising, delivering the same capabilities across multiple channels.
Data Management Platform (DMP) Managed Service
Data management platforms are the future of CRM, audience creation and the way marketers build and deploy marketing campaigns. This sweep of potential applications highlights the complexities in getting the most out of a DMP in a systematic way. Our Managed DMP Services help our clients in the selection, assessment and day-to-day management of a DMP; and our data consultancy teams are here to turn insight into a holistic data-drive strategy.
Experian has extensive data partnerships across multiple channels, allowing our data to be used as a consistent ‘common currency’ across many different channels, including Facebook, Sky AdSmart and Amazon. Using these connections, we help our clients activate and monetise their first-party data across the ecosystem: for example, we help Boots’ monetise their Advantage Card audiences across the ecosystem.
Book A Meeting
We'd love to get together and talk about how Experian can help your business.
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