The Importance of Intelligent Interactions

Meeting the demands of the ‘Always On’ consumer

Consumers are changing. Half of UK households now own 3 or more connected devices and smartphone penetration in January 2013 reached 60% in the UK, according to eDigitalResearch and the IMRG. The availability and adoption of technology means that there are a rapidly increasing number of consumers that are “Always On” and what’s more, they expect brands to be the same.

Experian research into the Always On consumer highlighted four distinct types who are more digitally connected than ever before:

  • Social Butterflies
  • Working Professionals
  • Gamers
  • Everything Tech

This research highlights how brands need to evolve their marketing strategies to engage consumers based on their platform choices and preferences.

Watch our latest video

DMPs, programmatic advertising and data-informed decision making

How are programmatic advertising and DMPs changing the way we engage with people?

Download a paper

Consumer finances today

A fresh perspective on the UK’s changing financial behaviours, attitudes and preferences

Read our marketing blog

Keep up-to speed with all the latest marketing challenges, trends and opportunities with insight, research and opinion from some of the industy's leading experts

Contact us

If you have any queries, please don't hesitate to contact us and a member of our team will be happy to help.

Call us on 0845 234 0391

Outside the UK +44 115 901 6019

Calls cost 2p per minute plus your phone company's access charge

Get in touch

Members of