Cross-Channel Identity Resolution
Identity - link your data to gain more than a Single Customer View
The Experian Marketing Suite enables you to see both new and existing customers across every device and channel.
Our software combines accurate and reliable data, integrating all your customer information as one consolidated record. It means that you evolve the Single Customer View (SCV) into the Single Person View (SPV) for ever-greater customer definition.
Now you can see your customers in depth as they engage with your brand, products and services. Now you have the ability to link data for detailed analysis. Now you have the insight to deliver intelligent interactions - every time.
Identify customers across channels and devices to:
- Improve customer service, retention and cross-sell activities
- Access real-time cross-channel insights for more informed decision making
- Retarget with relevancy based on demographics and past behaviour
- Harness analytics and media attribution by linking customer activity to recognised devices