Data Enhancements & Insight
Intelligence - enhanced data for intelligent customer insight
The Experian Marketing Suite’s Intelligence Manager brings together a wealth of technology and expertise into a single marketing resource that delivers meaningful analysis, actionable insight and the fast-track to intelligent interactions - every time.
The path to personalised interactions
The Experian Marketing Suite delivers the cross-channel data resources, expertise and technologies you need to see - and understand the motivations of - your customers with clarity. Now, instead of piecing together parts of a picture, the Intelligence Manager brings access to a richly detailed portrait. It is insight that allows you to first identify your most valuable customers, and then acquire and retain them with highly personalised and effective interactions.
Segmentation: insight delivers depth and breadth of understanding to identify target audiences, how they live, behave and spend their money across channels.
Analytics: the full range of cross-channel analytics resources that opens up the potential for advanced approaches such as predictive modelling.
Mobile optimisation: understand how customers interact with the channel to optimise marketing approaches and drive sales.
Location: analyse and model geographic data to open up a wealth of insight for new cross-channel marketing opportunities.
Competitor behaviour: gain and retain competitive advantage by understanding how consumers interact with you and your competitors on and offline to constantly improve.