Marketing Attribution

Discover the interactions that motivate customers across channels - for marketing attribution that focuses resources on what really matters

The Experian Marketing Suite’s Intelligence Manager allows you to understand and quantify the value of customer touchpoints. Combining Experian data, technologies and analysis - in a single, simple and comprehensive marketing platform - you can see how interactions in one channel can lead to positive outcomes in others.

Marketing Attribution | Experian Marketing Services UK

Understand the complex interplay of cause and effect across channels with clarity - knowing, for example, that investment in a social campaign has contributed to an uplift in in-store purchases. Capture, measure and analyse the influence each channel has on customer journeys, behaviours and purchasing decisions - and use this to refine campaigns for optimum returns.

With the Experian Marketing Suite you assess the channels that bring your business maximum value ─ including email, web, display, search and social. It is marketing attribution that uncovers the ways you really move customers to action ─ and deliver intelligent interactions, every time.

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