Device Recognition by AdTruth

Universal device recognition


AdTruth allows premium advertisers and publishers to maintain user anonymity while collecting the intelligence they need to drive performance and reach their target users.

AdTruth is a tool that works with your existing technology to recognise devices whether in mobile, web or apps while upholding consumer privacy and choice. Digital marketers can now recognise more returning devices than cookies while extending visibility and transparency, regardless of web or mobile platform.

AdTruth fills the gap where cookies do not perform, resulting in a more intelligent online experience for both the digital consumer and marketer. AdTruth enables advertisers to create more intelligent and personalised online experiences for consumers, resulting in stronger customer loyalty and increased ROI.

Benefits of the AdTruth technology include:

Performance Tracking

Campaign conversation tracking solution for better measurement in real-time for advertisers.

Targeting & Retargeting

Better ad targeting and relevancy based on demographics, past behavior, and context for higher ROI.

Frequency Capping

Make smart decisions on capping how many times a consumer views an ad by identifying the frequency at which an advertiser’s audience is exposed to its ads.

Data Enrichment

Allowing data to flow across the ecosystem and help monetise more and inventory at higher rates.


Improve analytics and media attribution research by linking more digital activity to recognised devices over a longer period of time.

Contact us

If you have any queries, please don't hesitate to contact us and a member of our team will be happy to help.

Call us on 0845 234 0391

Outside the UK +44 115 901 6019

Calls cost 2p per minute plus your phone company's access charge

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