Alteryx and Experian

Experian is a premier Alteryx partner in the UK. Combining the Alteryx tool with Experian data and insight delivers the perfect combination of analytical automation and accessibility.

Alteryx brings you powerful, sophisticated and easy to use analytics capabilities — with intuitive workflow for blending internal, third-party and cloud data. It is a software tool that enables you to blend and match different data sets to drive insight and strategy. Alteryx joins disparate data sets efficiently and with relevance focused on your business s needs. It can process complex data into trends and segments and quickly clean, and format large sets of data.

At Experian we think Alteryx is such a great tool not only do we use it internally to help customers who don’t have in-house analytical resources, we also provide it to those that do. For a more detailed point of view on how Alteryx can be applied, please have a look at our factsheet or watch our video.

Alteryx Packages

If you want to drive great insight and predictions from your own customer data, or any UK locations we can help you with data packages to use alongside Alteryx that deliver actionable insight.

Level 1

Quickly and easily understand the demography of local areas using the latest Census data and the Experian Population and Household counts.  Using the full power of the Alteryx and incorporating drive times, your business will benefit from rapid insight into local markets, putting you in control of your analysis.

Level 2

Level 2 includes the addition of consumer classifications Mosaic UK and Financial Strategy Segments (FSS).  Mosaic and FSS can give you the detail to understand an audience, with data at Output Area and Postal Sector level.  This data pack will help if you want to

  • Understand your catchment audience
  • Identify areas that offer potential for your business
  • Compare different locations all using cross channel consumer segmentations

Level 3

Do you want to bring detailed consumer insight into your business? This data pack delivers Experian’s full view (c. 26m records) of UK Households, and access to granular household level information such as Mosaic UKFinancial Strategy Segments, Age, Income, and much more.

Build detailed queries that combine data items to really identify and understand your best customers. You can then segment, profile, model and analyse using the full Alteryx analytics toolset and identify the most important attributes that describe your customers.

Alteryx Factsheet

Alteryx Product Factsheet

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