Building accurate and robust audiences in the programmatic world
Experian’s programmatic experts use the extensive data sets at their disposal to purchase media and accurately deliver the right message to the right person at the right time.
Media trading and Experian
Experian is the global leading supplier of accurate, robust and compliant third party data. Clients of Experian’s Media Trading Desk have access to this plus over 30 years of experience working with data.
Data is everything in marketing. Media trading and the world of programmatic is no different. In fact, it’s even more important. Programmatic provides the ability to display adverts to individuals in real time but it’s the data that dictates how accurate it is.
To take full advantage of this ability first you need to identify and understand who the audience are. With the best quality data at our fingertips our programmatic experts help to deliver highly targeted advertising campaigns at scale.
Unlike many trading desks in the marketplace Experian’s is truly channel agnostic so it has the flexibility to dip in and out of specific channels for its clients depending on where the intended audience are most likely to be found.
- Highly targeted
- At scale
- Cost effective
- Delivers a greater return on investment
- Improved acquisition and retention performance
- Improves the customer experience
- Is platform agnostic
- Has transparent fees and no hidden costs
Want to know how we can help you?
Contact us for more information on media trading
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