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Experian FootFall helps to optimise site performance based on measured consumer behaviour: we help organisations to increase their profitability, selling efficiency and customer service, and realise their business improvement opportunities by analysing customer numbers, sales conversion rates and customer behaviour.
Measure and improve sales conversion
You can improve the performance of your network, as well as staff/customer interaction, by measuring footfall throughout your network and linking this information to your sales data to measure sales conversion rates. This enables you to improve your conversion rate by:
- measuring the share of visitors against buyers by site
- benchmarking the performance of a site compared with the network
- analysing visitor counts against conversion rates over time to identify patterns
Learn more: Experian FootFall