New research: Middle Britain

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Experian Mosaic UK

Leading consumer classification providing an accurate understanding of the demographics, lifestyles and behaviour of all individuals and households in the UK.

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A wealth of over 450 data variables to increase your understanding of existing customers.

Who and what constitutes Middle Britain?

In our latest research, Experian has defined Middle Britain using our consumer classification tool Mosaic, which uses over 400 social and economic variables to better understand consumers.  In Experian’s view, Middle Britain today is represented by 13.1 million people making up nearly a quarter of the population (21%).  This definition of Middle Britain is based on a series of key statistical measures including income, age, car ownership, type of house, number of holidays, attitudes and behaviours. 


To download the full research findings and better understand how you can personalise your marketing activities to target Middle Britain, please enter your details below.

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