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Leading consumer classification providing an accurate understanding of the demographics, lifestyles and behaviour of all individuals and households in the UK.
A single, definitive and consistent view of c.49m adults - Learn more about your existing customers or access over 40m names and addresses for direct marketing purposes.
Exploiting the Single Customer View to maximise the value of customer relationships
This briefing paper explains the meaning and implications of a single customer view, how it can be achieved, and the many benefits it can bring to an organisation - from simple regulatory compliance through to enhanced customer service and greater profitability.