Experian’s Usage of Marketing Data

About Experian Marketing Services

Experian Marketing Services is a leading global provider of consumer data and insights helping companies and organisations interact and engage intelligently with today’s empowered and connected consumers. Using our data and technology, organisations provide personalised and targeted offers and messages across all marketing channels to deepen customer loyalty by providing consumers more relevant products and services.

Experian Marketing Services is a trusted partner for the world's most recognisable brands. We serve industries like retail, financial services, telecommunications, insurance, travel and hospitality, media and entertainment, and consumer products – as well as the advertising agencies and other marketing services providers that serve these industries.

Our Data

It all starts with data. Experian Marketing Services draws on five decades of experience providing organisations with marketing products, services and insights derived from consumer information. We maintain and analyse information about consumer buying decisions, and we also collect consumer information from original sources. These sources include self-reported consumer survey information, aggregated consumer panel data, websites that have permission to share information about visitors, public records and historical retail purchases. We also have consumer information that is inferred from other data using statistical analysis.

The common types of consumer information Experian Marketing Services maintains are listed below, with examples from these general categories:

  • Demographics — age, gender, marital status, income, occupation and education
  • Behavioural and lifestyle — hobbies, sporting activities, travel preferences, high-tech equipment users and purchasing behaviour
  • Census — aggregated to provide general demographic information at a small area level
  • Property Information — property type, property value and, tenure,
  • Life events — consumers who have recently moved home or had a baby

Experian Marketing Services’ data comes from sources such as:

  • Government ‘Open’ data e.g. Land Registry,
  • Consumer surveys
  • Research data
  • Summarised UK Census information
  • Calculations using existing data
  • Other authorised data providers

From our data sources, as well as calculations and insights from it, we also derive information pertaining to:

Individual consumers, such as:

  • Gender
  • Marital status
  • Actual and estimated age range
  • Estimated income
  • Education level
  • Household status (head of household, spouse, elderly parent, young adult)
  • Lifestyle interests (e.g. product ownership, interests and hobbies, travel, charities supported etc)

Households, such as:

  • Property type
  • Whether a household rents or owns a home
  • The estimated value of a home
  • Length of residence
  • Number of adults
  • Telephone number
  • Presence of children
  • Estimated Household income

Geographic information about individuals and households, such as:

  • Address
  • Census tract, block group, etc.
  • Postal breakdowns (Postcode, Postal Area, etc)
  • Census estimated projections

Our Data Collection Practices

Experian Marketing Services is a leader in the marketing services industry, so we adopt and implement best practices and diligently seek to follow all laws governing the acquisition, compilation and distribution of consumer data. These practices include careful screening of data sources, ongoing internal audits, and appropriate consumer notice and choice.

Our Data Quality

Experian Marketing Services employs rigorous data testing, including applying proprietary models and algorithms, in our efforts to maintain only the most accurate data. Our processes assure proper consideration is given to consumer interests, laws, industry rules, regulations and guidelines and ethical principles that impact our data usage.

Request your Experian Marketing Data Report

You may request access to the individual and household information in Experian's marketing databases by downloading and submitting our Marketing Data Report Form. The information you provide on the form, along with the requested identification documents, will only be used to process your request and will be securely shredded upon verification.

Request Form

To request your report, download the Experian Marketing Data Report Form and follow the instructions therein. Please find the link to the form here.

Our Approach to Privacy

Experian Marketing Services is a steward of the information it collects, maintains, utilises and shares. Our stewardship is anchored in a values-based approach to privacy that focuses on the protection of information in our care and the safeguarding of consumer privacy through appropriate and responsible use. For more information regarding our approach to privacy, please visit our dedicated privacy policy web site.


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