First and foremost the hardest part of marketing is truly understanding your customer. Who are they? How do I find them? What’s the best way to talk to them? When should I get in touch? And ultimately what are they interested in?
By treating every customer as an individual you can establish a 1-2-1 relationship and really connect.
Combine people-based marketing and data-informed decision making to build this understanding and engage with your customers on their terms.
Helping you to deliver more for your customers
Virgin Money discusses the importance of creating a single customer view when looking to gain an in-depth understanding of interactions with customers. Partnering with us, we used Financial Strategy Segments to blend behavioural and financial data so we can find when to engage with the right customers about right products that would be most beneficial to them.
Watch the Virgin Money case study.