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What can it do for me?
TrendView is a segmentation tool that helps identify new value opportunities with existing customers. It evaluates trends in customers’ credit behaviour on all their credit cards and loans over a period of time – allowing lenders to establish effective credit campaigns directly aligned to their customer portfolio strategy.
A few key facts
- Identify and care for your loyal customers.
- Avoid extending credit to customers who are at risk.
- Grow the value of your existing customer base profitably and responsibly.
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