Want to talk to us about these solutions?
Clientele is a segmentation of drinking occasions that describes the behavioural characteristics of pub and clubs visitors.
The Clientele classification takes into account that people have different numbers of drinks occasions per week and each visit may be of a different type.
It helps pub operators to develop the right concepts for the right locations by providing an understanding of the behaviour of the local drinking population.
It also helps brand owners to understand their audiences and to identify the best brands to sell in the right locations.
Geographical information solutions
The consumer classification for the UK