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Optimise the performance of your business by determining the best decision, offer, action, price or message for each individual customer

As the business world becomes increasingly complex, so do the decision-making processes that support customer interactions.

Organisations must contend with pressure on growth and margins, increased regulation and intense competition, while trying to exceed the expectations of an increasingly demanding customer.

Our optimisation solutions calculate the impact of every single possible decision on every single customer, and select the best combination of actions within any constraints.

This helps to improve performance and ensures that the customer is at the heart of any strategy or contact, benefiting both the customer and the business.

Optimisation Products

Marketswitch Optimisation

A simple solution to what has previously been a highly complex challenge; maximising the benefit from every customer interaction by determining the best offer, action or message for each individual customer.

Strategy Tree Optimisation

Customised, analytically-driven strategy trees to maximise business objectives within organisational constraints and regulatory requirements.

Optimisation Solutions

Debt Management Strategy

Optimally allocate debt management across internal resources and external third party agencies.

Manage Credit Limits

Optimally assign initial credit limits or changes to credit limits for each individual customer.

Collections Strategy Optimisation

Optimally allocate customers to the best path, treatment or strategy in order to maximise the performance of the collections operation and help support your customers.

Customer Contact Strategy

Optimally allocate customers to the best contact, channel or offer in order to maximise the performance of sales and marketing activity and provide the customer with the product they want.

Dialler Optimisation for Collections

Optimally allocate dialler capacity and resource to accounts in order to maximise the efficiency and effectiveness of your dialler operation.

Fraud Strategy Optimisation

Reduce the number of customers being impacted by unnecessary fraud referrals and increase the detection of attempted fraud.


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