The future of identity – three steps to heaven

Posted on Jan 26 2015 by

In my last post I painted four scenarios for the future of identity. The worst case was identity Armageddon and in the other three there would still have been problems.

Will 2015 be the year that data finally changes marketing forever?

Posted on Jan 26 2015 by

Tom Blacksell gives his views on what 2015 will bring for marketing and the wider business world. The rise of the CDO, data-driven marketing and marketers becoming analysts.

Three critical challenges for online gaming – compliance, regulation and age verification

Posted on Jan 21 2015 by

New HMRC regulations unveiled last year create a major challenge for gaming companies to comply with the latest regulations, while maintaining minimal operational impact.

How to test and optimise your social media advertising campaigns

Posted on Jan 21 2015 by

Read these tips on how to test your Facebook advertising campaigns. Device testing, Audience testing… Read more here….

What’s in a name? Four likely visions of the future of identity checking

Posted on Jan 20 2015 by

Rising incidences of wide scale data breaches and identity theft means that cementing trusted online relationships is now harder than ever – for both consumers and businesses alike.

Are you maximising New Homes Bonus Scheme revenue opportunities?

Posted on Jan 19 2015 by

East Hampshire District Council estimates it will receive more than £125,000 in additional revenue following an empty property review of its housing stock

Finding a place for the brand in our programmatic world

Posted on Jan 16 2015 by

Programmatic advertising is the big thing in digital marketing at the moment. Colin Grieves explains why, for all programmatic’s potential, branding remains crucial to marketing strategies.

Customer journey – how intrusive does fraud detection have to be?

Posted on Jan 12 2015 by

Providing customers with a slick and easy to use experience must be balanced with the need to prevent their details from being unknowingly manipulated by sophisticated fraudsters.

Housing, renting and affordability – rise of the ruburbs

Posted on Jan 09 2015 by

Following an interesting discussion on the BBC’s Breakfast Show Experian’s Richard Jenkings puts his thoughts on paper on the changing renting/owning ratio.

Bacs strengthens Paperless Direct Debit verification requirements

Posted on Jan 08 2015 by

In December 2014 Bacs issued the latest version of rules for the UK Direct Debit scheme. This update has re-iterated the requirements for originators to verify both the identity and bank account data of payers when using paperless Direct Debits. In terms of the depth and breadth of verification required the key phrase is: “Prior […]