Latest Post

Loading...
Evolving the purchase journey: how can it be improved ...

Technology is having a profound effect on the way customers approach purchases – and one of the principal shifts is in their...

Read More Evolving the purchase journey: how can it be improved to benefit customers?
The changing face of the modern consumer – new ...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. With changing regulation and an ever-evolving technology and advertising landscape it can be tempting to think that the whole marketing world is due to be turned upside...

Read More The changing face of the modern consumer – new technologies and techniques but one thing remains constant
Know your customer: How a single customer view can hel...

Across all industries, customers now expect fast, convenient, personalised responses from their service providers – across multiple channels. However, some life insurance and pension providers are struggling with the experience they offer with the restriction of single channels and not being able to be inclusive of customer needs by...

Read More Know your customer: How a single customer view can help life insurance and pension providers achieve new competitive advantage
Digital onboarding: where some lead, many others need ...

Customer onboarding is changing significantly. In recent years, smart providers have created simple, low cost, intuitive digital experiences that fuelled the growth of their businesses and...

Read More Digital onboarding: where some lead, many others need to follow
Pay monthly vs PAYG: predicting consumer preferences...

Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential as gas or electricity’. It also reveals that the average UK adult spends more time on media and communications than they do sleeping. Given the...

Read More Pay monthly vs PAYG: predicting consumer preferences
A data powered future: defining the data revolution...

We operate in a digitalised world. Our commercial and working environments have become more fluid and flexible, and utterly intertwined with personalised, data-driven technology. Whether it’s via laptops, mobile phones or any other connected device, our customers will increasingly live their lives online in the f...

Read More A data powered future: defining the data revolution
Rise of the Millennials: why business needs to underst...

For many, the term ‘millennial’ evokes the image of an apathetic youngster playing video games and texting a friend in the same room, But, by 2020 those born between the early 1980s and the early 2000s could account for 30% of global spend. So, it’s an important group...

Read More Rise of the Millennials: why business needs to understand these digital natives
How will payment regulations drive innovation and redu...

Payment regulations are tightening. Most new and existing rules have a common denominator: the customer. More specifically, the need to know who the customer is and validate their...

Read More How will payment regulations drive innovation and reduce fraud?
Adopting customer-centric processes for a better custo...

Most customers are no longer satisfied with a single annual statement, which is commonly one of the only pieces of correspondence pension providers have with their customers. They now want, and expect, real-time multi-channel services – and won’t settle for anything less. To add some context, in 2015, mobile...

Read More Adopting customer-centric processes for a better customer experience