Where are you with your email personalisation? – The six stages of personalising your email marketing

Posted on Aug 03 2015 by

Personalisation is a great way of making your email communications more relevant and effective. Check out the Experian sophistication gradient to see where your efforts currently leave you

Understanding demographics – Britain’s aspiring homemakers disappearing from major city centres

Posted on Jul 30 2015 by

According to a recent Experian study, first time buyers are now more likely to be living in the Western Isles of Scotland than in Kensington and Chelsea.
Using Experian’s Mosaic segmentation tool it’s possible to build a detailed picture of the demographics of particular areas and the types of people who are likely to live there.

What does the first estimates of 2015 Q2 UK GDP tell us about UK economy?

Posted on Jul 30 2015 by

The first estimate of UK GDP for the second quarter of 2015 confirmed our expectations that the economy bounced back strongly in the spring, growing by 0.7% q-o-q, up from 0.4% in 2015q1. The latest release also confirmed that GDP-per-head is finally back to pre-recession levels.

Great Expectations: Meeting consumer demands for perfect data

Posted on Jul 27 2015 by

As consumers take more control of their credit rating they require help and support in understanding the information that appears on their credit report and querying anything they don’t understand or believe is incorrect. That is a key role that we – as a CRA – fulfil for consumers.

What the End of the Driving License Counterpart Means for Insurance Fraud

Posted on Jul 27 2015 by

On 8 June 2015 driving licence counterparts were officially abolished by the DVLA in favour of View Driver Record – an electronic database where people can access the information previously held on their paper counterpart licence, such as vehicle licence types, penalty points and convictions.

Contactless cards and data theft – what’s the problem?

Posted on Jul 24 2015 by

The mainstream press have been all of a flutter, with the story that fraudsters with scanners can walk down the street and steal card data from contactless cards while we go about our daily business. But how much of a problem is this? Who suffers the most loss?  And what can be done to protect […]

We’re living in the future, now – wearable tech, the Internet of Things and data-driven decisions

Posted on Jul 23 2015 by

The Internet of things and wearable tech are just two of the more recent technological advancements that could be straight out of a science fiction movie. How close are we to hoverboards?

What is a Single Customer View? What are the benefits?

Posted on Jul 23 2015 by

A Single Customer View (or SCV) is a single view of your customer including all their known contacts points and preferences. Read on for how to create one and what it enables marketers to do.

Branchless Banks and the Identity Checking Conundrum

Posted on Jul 23 2015 by

Two headlines caught my eye recently, the first concerned the rise in current account fraud and the second was a new bank starting up – a bank that wouldn’t have any branches.

Seven ways to control costs

Posted on Jul 23 2015 by

1. Plan out an effective budget When creating a budget, make sure that it’s flexible and not something you produce at the beginning of the year to not to be referred to again. A dynamic budget reviewed regularly can help you to react to ever-changing market climates. It’ll let you know when it’s time to […]