Classifying consumers by their drinks occasions

Contact us

Want to talk to us about these solutions?

A-Z of business services >>

What can it do for me?

Clientele is a segmentation of drinking occasions that describes the behavioural characteristics of pub and clubs visitors.

How can we help you?

The Clientele classification takes into account that people have different numbers of drinks occasions per week and each visit may be of a different type.

It helps pub operators to develop the right concepts for the right locations by providing an understanding of the behaviour of the local drinking population.

It also helps brand owners to understand their audiences and to identify the best brands to sell in the right locations.

A few key facts

  • Clientele has been developed using Taylor Nelson Sofres' Alco Vision survey of drinking occasions with a sample in excess of 40,000 people.
  • The classification allocates the UK population into one of 14 occasions ranging from 'Big Night Out' to 'Out for Dinner' and 'Evening Local' and are available at person level, postcode level, Output Area level and postal sector level.
  • Clientele is available for use on a bureau basis, or in-house as a licensed directory to augment your customer database or for use within your own mapping software for geographical analysis.

Related products

Micromarketer Generation3

Geographical information solutions

Mosaic UK

The consumer classification for the UK

  • © Experian 2010. All rights reserved.