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In an increasingly competitive global marketplace your ability to operate profitably in diverse geographic markets can be heavily dependent upon your knowledge of customers and local markets. Experian's portfolio of global consumer classifications can help you address this problem. Mosaic Global is a single, consistent classification providing insight and understanding on the demographics, lifestyles and behaviour of 880 million people from the world's most prosperous economies including North America, Europe and Asia Pacific.
Mosaic Global is based on the idea that the world's cities share common patterns of residential segregation. Each have their enclaves of Metropolitan Strugglers, suburbs of Career and Family and communities of Sophisticated Singles, and each of these neighbourhoods display strong similarities in terms of their demographics, lifestyles and behaviour, regardless of where they are found. The result is a classification that identifies 10 distinct neighbourhood types each with a set of distinctive demographic and lifestyle characteristics that can be found in every country covered by the classification.