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Financial Strategy Segments
Financial services customers vary enormously. Choice of product or service depends on a complex mix of circumstances, from individual factors such as lifestage and affluence to broader social and economic conditions that can affect consumer confidence and attitudes.
Financial Strategy Segments moves beyond a neighbourhood classification to home in on individuals and households, unraveling the patterns of behaviour and attitudes around financial services.
What can it do for me?
Financial Strategy Segments gives you a clear picture of your customers and prospects – their behaviours, preferences and aspirations. This enables you to target your services effectively and get the best possible response to communications. It helps you to:
- Identify your highest value customers and find others like them
- Benchmark performance
- Identify opportunities for new products and services
- Understand regional and local variations in product consumption
- Tailor communications for a prompt response.
A few key facts
- Financial Strategy Segments classifies the UK population into 82 individual behavioural types, aggregated to 45 household types and 13 household groups.
- It provides insight on the types of financial product or service consumed and segments behaviour based on a person or household’s net worth, equity, investments, indebtedness, credit risk, attitudes and preferred transactional channel.
- The data behind Financial Strategy Segments is selected for its volume, consistency, quality and sustainability, and is updated annually. It includes publicly available data, such as the ONS Census and the electoral roll, alongside Experian’s proprietary data.
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Download the Finanacial Strategy Segments brochure