Gaming Industry Services

Player acquisition, retention, ID verification, fraud prevention and anti money laundering solutions to improve response rates and minimise costs for the gaming industry

Resources

Information on the Gaming Industry from Experian Hitwise

Gaming Industry Services

Experian support both online and offline gaming operators on a global basis. With a customer base of over 50 gaming companies, we provide intelligent player targeting, acquisition and retention as well as demographic profiling to increase the loyalty and lifetime of players. 

Experian also provide the gaming industry with sophisticated online competitor tracking, payment processing and validation, player age and ID verification, fraud prevention and anti money laundering services.  

We help operators to meet their gaming legislation and compliance requirements for responsible gaming.

Player acquisition

Improve response rates and minimise acquisition costs:
  • Apply sophisticated player demographic profiling
  • Establish one to one digital advertising
  • Gain a single customer view (CRM)
  • Enhance payment validation processing

Find out more about services for the Gaming Industry >>

 

Player Retention

Extend the loyalty and lifetime value of players:

  • Improve player insight
  • Increase competitor insight
  • Model player behaviour
  • Gain automated decisioning and communication

Find out more about services for the Gaming Industry >> 

 

Risk Management

Reduce exposure to risk:

  • Ensure accurate age and ID verification
  • Identify potentially fraudulent players and activity
  • Combat anti-money laundering
  • Automate business rules to ensure regulatory compliance

Find out more about services for the Gaming Industry >> 

Land Based Operators

Maximise your betting shop, bingo and casino estates performance:

  • Evaluate new location profit and loss potential
  • Monitor existing estate performance
  • Understand competitor outlet performance and potential
  • Monitor and profile traffic

Find out more about services for the Gaming Industry >> 

Affiliates

Maximise your affiliate acquisition channel:            

  • Identify who are the best affiliates for your gaming propositions
  • Understand who your competitors are and what they are doing
  • Monitor your affiliates performance

Find out more about services for the Gaming Industry >> 

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