Automotive data and marketing

Whether it’s checking vehicles in the showroom or planning strategies in the boardroom, our range of data, analytics, software and decisioning solutions can help.

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The power of data

Both consumers and the automotive industry are ever-evolving, and in order to grow, you need to keep pace and identify future trends. Experian has the data and tools you need to make smarter decisions, reduce risks and grow profits.

43 million

Registered vehicles. Experian’s vehicle database holds every vehicle registered in the UK and Ireland.


Percentage of used car transactions that took place entirely online during COVID’s third lockdown.


Percentage of retailers amending prices who adjusted upwards in May 2021.

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Auction & Remarketing

Experian has the tools and data you need to accurately identify the age and market value of a vehicle to determine the correct method of remarketing it to maximise profits.

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Automotive Finance

Whether you’re a bank, captive lender, independent specialist lender or broker, gain the insights you need in everything from asset identification and registration to credit risk policy and market insight.

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Fleet & Leasing

From full contract hire to specific services, whatever your fleet management specialty, discover how Experian’s databases can accurately identify every vehicle in your fleet to better manage your assets.

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Experian can help everyone from motor insurance consumers to insurers, brokers or aggregators to quickly identify any vehicle and its background and better understand the risks – as well as the potential premiums.

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Man buying a car from a woman in a dealership

Motor Retail

Whether you’re an independent dealer, national group or PLC, data and analytics can assist you at every decision point. Find out how to better serve your customers and solve business challenges.

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Vehicle Manufacturers

Discover how automotive data can help across the entire used car retailing spectrum to help you make better decisions and improve your customer experience throughout the vehicle lifecycle.

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