Our Financial Strategy Segments tool gives a rare and fascinating overview of today’s UK adult population at macro and micro level by exploring current financial behaviour trends and the emergence of new types of consumers. This insight gives organisations a much deeper understanding of consumers’ financial behaviour and allows you to communicate with them more effectively.
What do today’s consumers look like? What are their attitudes to money, and how do they choose to manage their own? What financial services do they want? And how do they want to be communicated with? Today, data can give us more insightful answers to these questions than ever before. Our Financial Strategy Segments tool gives a rare and fascinating overview of today’s UK adult population at macro and micro level by exploring current financial behaviour trends and the emergence of new types of consumers. This insight gives organisations a much deeper understanding of consumers’ financial behaviour and allows you to communicate with them more effectively.
Financial Strategy SegmentsDeliver more relevant marketing with less wastage
Make decisions on strategy and product portfolio by using the segments to bring customer data to life
Understand where your customer might go next on their journey
Achieve a balance between regulation and growth
Includes 2,500 data variables are chosen for their ability to accurately describe financial behaviour
Classifies over 50 million UK consumers into 15 groups, 55 types and 135 distinct person-level types