International business strategy
Planning an international expansion is a significant investment. But many businesses use free and incomplete data sources, posing a major risk.
Developing an international business strategy is easier with access to a comprehensive data source that offers consistent insights into the majority of the world’s population – eliminating the need for guesswork.
Create a robust plan for international expansion
Experian WorldView is a single source of consistent data, enabling better decision making across the globe.
Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand customers' likely characteristics and communicate in the most relevant ways.
Multinational marketing
Reaching the right customer with the right message can be challenging, particularly across international borders.
Using a common, consistent approach to data helps avoid conflict and confusion when preparing an international marketing strategy, particularly if marketing teams and planners are in different country verticals.
Create personalised international campaigns
Experian WorldView is a single source of consistent data, enabling better decision making across the globe.
Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand customers' likely characteristics and communicate in the most relevant ways.
Estimate and develop market share
Another key challenge when expanding internationally is ensuring you have an accurate understanding of the competitive landscape – who are your ideal consumers and where can you find them?
Utilising consumer location insights and competitor intelligence, it’s possible to obtain market share data for most international markets.
Find your ideal customers
Experian WorldView is a single source of consistent data, enabling better decision making across the globe.
Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand customers' likely characteristics and communicate in the most relevant ways.
International benchmarking
Using consumer location insights and competitor intelligence, alongside the knowledge gained in existing markets, it is possible to compare international audiences and benchmark global foreign markets against existing ones.
Benchmark foreign markets against your customers
Experian WorldView is a single source of consistent data, enabling better decision making across the globe.
Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand customers' likely characteristics and communicate in the most relevant ways.
International ROI
When planning your international expansion, it can be difficult to predict potential ROI from each market. But, with the help of insights into the market, and the types of customers likely to purchase in those markets, you can make informed predictions about your returns.
Plan your international expansion and predict ROI
Experian WorldView is a single source of consistent data, enabling better decision making across the globe.
Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand customers' likely characteristics and communicate in the most relevant ways.
