41st Parameter

Experian discusses the latest fraud trends on Bloomberg TV

Experian’s fraud prevention and identity management business helps clients combat the global fraud epidemic costing businesses hundreds of billions of dollars every year.

Ori Eisen, founder of the 41st Parameter, a part of Experian, and Frank Abagnale Jr. talk to Bloomberg TV about the major new fraud threats emerging and how Experian can help protect organisations and their customers from becoming victims.

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Optimise customer on-boarding through device recognition and accurately identify every device, every time.

It is currently estimated that there are over 5 billion connected devices in the world. Of this, more than 2.2 billion are smart phones and tablets prompting an unprecedented growth rate of online transactions and contributing to £7.6 trillion in global ecommerce sales and related business.

But it also provides significant opportunities for fraudsters. As a result, there are now an estimated 25 million unique strains of malware, with 600 million customer records breached and an 80% annual increase in phishing attacks.

As the theft, distribution and sale of personal information are underway at an industrial scale, can you afford to not protect your business with a faster, smarter and seamless real-time device intelligence?

How 41st Parameter’s Fraud Net can help:

Fraud Net offers a multi-layered protection approach to device recognition, fraud detection and prevention. It uses all available data to determine the validity of every transaction, while providing visibility and critical insight into all devices being used to visit your website - whether they’re desktop computers, tablets, smart phones, iPhones, Android game consoles and even internet-connected set-top boxes and other linked appliances.

41st Parameter’s proven capabilities provide the intelligence needed to identify any device visiting your site, without the use of tags or Flash objects and enabling you to instantly recognise your legitimate customers.

Why choose 41st Parameter?

  • Minimise fraud loss with a robust device recognition intelligence that is not removable by deleting tags or cookies.
  • Compatible with both Android and Apple devices.
  • Improve your customer’s experience with minimal disruption to transactions.
  • Save operational costs with accurate device intelligence that minimises false-positives paving the way for fewer manual reviews.

* Sources: Experian 41st Parameter, Gartner, IDC and Bloomberg.

  • © 2014 Experian. All rights reserved