NOTICE: Connexity, a Symphony Technology Group company, acquires Hitwise. Learn more
As consumers engage more actively on the web, Hitwise enables you to see the individual behind the screen, be that desktop or mobile devices for more in-depth and mutually profitable marketing relationships.
Our unique data resources and expertise mean that you harness millions of internet users, tens of millions of monthly searches and hundreds of millions of monthly site visits. The richest on and offline insight means that your business always understands and engages effectively with consumers as they move across channels.
With unmatched understanding of internet behaviour and competitive activity, Hitwise is the ideal platform to plan, execute and measure successful online campaigns that deliver an enhanced experience for your customers.
Benchmark competitors to compare, contrast learn and optimise
Understand search behaviour to ensure you
appear highly within customers' search results
Create customised research for insight that is unique to your business and customer needs
Segment customer audiences for precision
profiling and deep insight into your customers' path to purchase
Measure mobile behaviour to optimise engagement with consumers who are always on the move
Hitwise delivers daily insights from an in-depth sample of online consumer behaviour to help marketers increase the effectiveness of marketing campaigns. By combining online insights with unique lifestyle and life stage information, we help companies build and optimise their online marketing strategy for improved cross-channel success.
“We knew our website held a lot of business potential, but turning that into demonstrable value demanded specialised expertise. Experian has delivered exactly what we asked of it and is constantly refining and improving our approaches so that we are now ahead of the curve.”
Simon Swan, Online Marketing and Planning Manager, Met Office
“Hitwise is an essential addition to our suite of planning tools. It’s enabled us to see things that weren’t otherwise apparent - meaning that we could adjust the placement of our online activity to greater effect. In one product category it drew attention to an issue that we weren’t aware of i.e. the particular role of brands for consumers.”
David Bonney Advertising & Partnership Manager, Brand Communications, Panasonic UK
From helping meteorologists better forecast customer behaviours and improve advertising revenues, to revealing the individuals behind the screen for an electronics manufacturer, our clients rely on the insights provided by Hitwise to improve the effectiveness of search, display, affiliate, email and social marketing campaigns.
Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331.
Registered office address: The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ.