Managed DMP Service
Understand how Experian’s Managed DMP Service is helping to drive better consumer experience through the application of brands’ first, second and third party data.
Experian's Managed DMP Service can help you improve consumer experience with intelligent interactions and drive customer loyalty by helping brands to organise all their data (offline and online) in a meaningful way, extract valuable insight, and make that insight actionable across all marketing channels. Letting your data drive the best possible customer experience by putting it at the heart of your digital advertising strategy.
What is a DMP, how does it work and how can it help me?
- Ability to create targetable audience segments across all marketing channels (online and offline)
- First party data integration
- Enriching first party data with second and third party data to drive new customer acquisition at scale
- Reduced media and marketing wastage
- Improved ROI from cross-channel marketing initiatives
- Greater consumer insight