Managed DMP Service
Understand how Experian brings brands and audiences closer together through a managed DMP service.
Experian's Managed DMP Service can help you improve consumer experience with intelligent interactions and drive customer loyalty. Unlock the value in the insights you already have. Understand what engages each customer and tailor web content based on consumer behaviour, CRM insights and third party data. Ensure the best possible customer experience by putting data at the heart of your digital advertising strategy.
Using data and a DMP to identify your 'best' customers, and make informed decisions in order to interact with them appropriately; irrespective of the marketing channel.
- Reduce CPA and maintain or grow prospects and relevant customers.
- Increase conversions, making it easier to spend media budgets more effectively on the right target audience.